5 Ways to Write Blog Posts that Rank in 2025
Creating blog posts that rank on Google isn’t about stuffing it with keywords. In 2025, search engines are smarter than ever—and have rules and guidelines on strategies that combine SEO, reader engagement and authority building that can make your posts rank higher.
5 Ways to Write Blog Posts that Rank in 2025
1. Research the Right Keywords
Keyword research remains the foundation of any successful blog. But in 2025, it’s not about high search volume—it’s about intent. Business owners need to understand what their audience is really searching for and tailor content to meet those needs.
Use tools like Ahrefs, SEMrush or Google’s Keyword Planner to find keywords that balance search volume, competition and relevance. Long-tail keywords, especially questions or problem-based phrases often outperform generic terms in driving qualified traffic.
2. Craft Engaging, High-Quality Content
Search engines prioritize content that delivers value. Your blog posts should not only be informative, but also engaging and easy to read. Incorporate headings, bullet points and short paragraphs to make your posts scannable. Use multimedia elements like images, charts or videos to keep readers on the page longer.
“Every post we write for our clients is a mini-resource for the reader,” explains Linda Barrett, owner of All the Buzz Creative. “If someone spends time on your page because they find it genuinely helpful, that signals to Google that your site is authoritative. That’s the kind of content that ranks well.”
3. Optimize for User Experience and Mobile
Google increasingly measures user experience in its ranking algorithms. A blog that loads quickly, has a clean design and is mobile-friendly will perform better than a slow, cluttered site. Pay attention to your site speed, use responsive design and ensure your navigation is intuitive. Creating internal links to related content also improves the user experience and helps search engines understand your website structure.
4. Leverage AI and SEO Tools Strategically
AI writing tools and SEO platforms can streamline research and drafting, but they are NOT a replacement for human creativity and strategy. In 2025, the most effective blog posts combine AI efficiency with a human touch.
Use AI for brainstorming topic ideas, generating meta descriptions and optimizing readability. Pair this with data from your analytic tools to refine headlines, subheadings and calls to action.
“AI helps my business quickly analyze trends, find content gaps and even draft outlines,” Barrett says. “But the insight, storytelling and personality has to come from real humans. That’s what sets your blog apart.”
5. Promote and Build Authority
Even the best-written blog won’t rank without authority signals. Backlinks from reputable websites, social shares and engagement metrics all influence rankings.
“Think of your blog as part of your larger marketing ecosystem,” Barrett describes. “Share your posts on social media, reach out to industry partners for collaboration and encourage customer engagement. The more authoritative signals you generate, the better your chances of ranking.”
Related post: Why Your Business Shouldn’t Rely on AI for your Website and Blog Content.
Outsource Your Blog Writing to All the Buzz Creative
When it comes to creating blog posts that truly perform, All the Buzz Creative is your partner of choice. We combine SEO expertise, engaging storytelling, easy-to-read, compelling content with data-driven strategy to craft content that ranks, attracts the right audience and builds your authority. “We don’t just write blog posts, we create marketing assets for our clients,” Barrett adds.
With All the Buzz Creative, outsourcing your blogging is simple, effective and aligned with your brand. Let us handle the strategy and writing so you can focus on running your business while your blog works to grow it.
Contact All the Buzz Creative
High-ranking, engaging blogs are no longer optional—they’re essential. Turn your blog into a marketing powerhouse by contacting us today.
11 Reasons Why Your AI-Generated Copy Doesn’t Sell
AI tools have their place. They can help speed up processes, spark ideas and handle routine writing tasks. But can they sell? When it comes to creating content that truly connects with your audience and drives action, there’s still no substitute for a thoughtful, human approach. Here are 11 reasons why your AI-generated copy doesn’t sell.
1. It Overuses Buzzwords Without Meaning
Example: AI writes: “We leverage cutting-edge solutions to drive scalable growth across dynamic verticals.”
Why It Fails: It sounds impressive, but says absolutely nothing. It’s jargon-heavy, lacks clarity and doesn’t communicate value to the actual target audience. It doesn’t tell the reader what the product does or why they should care.
2. It Doesn’t Address Objections
Example: AI writes a landing page for a high-end consulting service but never addresses the price concern or the ROI.
Why It Fails: AI doesn’t instinctively know what doubts a buyer might have, and it doesn’t proactively handle them. A copywriter will identify common objections and build trust by addressing them head-on, something AI typically overlooks.
3. It’s Missing Brand Voice or Personality
Example: A fun, edgy skincare brand gets AI-generated content that sounds like a medical journal: “Our products are dermatologically formulated to meet diverse epidermal needs.”
Why It Fails: Even though the content is accurate and sounds professional, it doesn’t match the brand’s tone. And it doesn’t connect with its target market. The voice feels cold and generic.
“AI is great at sounding like everyone else. But if you want your brand to stand out, you need messaging that reflects your voice, values and unique perspective,” says Linda Barrett, owner of All the Buzz Creative. “That’s not something you can get from a tool—it comes from insight, strategy and experience.”
4. It Writes for Everyone, So It Sells to No One
Example: A B2B SaaS platform wants to target mid-size logistics companies. The AI-generated blog is so broad it could apply to any industry.
Why It Fails: Selling requires specificity. Vague benefits and general advice don’t build trust or demonstrate authority. A human writer would tailor the message to logistics pain points and decision-maker priorities.
“We’re surrounded by content today. The brands that win aren’t the ones producing the most content; they’re the ones that know how to cut through the noise,” Barrett explains. “Cutting through takes more than smart-sounding sentences.”
5. It Follows a Formula But Misses the Hook
Example: An AI-written email follows the perfect AIDA formula—Attention, Interest, Desire, Action—but the opening line is flat and overused: “In today’s fast-paced business landscape…”
Why It Fails: The structure is correct, but it lacks creativity or emotional punch. Readers don’t engage with formulaic intros—they skim right past them. A skilled copywriter would craft a sharper hook that grabs attention immediately.
6. It Doesn’t Understand Real-World Limitations
Example: AI writes: “Try our product free today and transform your workflow overnight!” for a service that actually requires a lengthy onboarding process.
Why It Fails: AI doesn’t understand friction points like tech integration, training or slow decision cycles. Overselling leads to mismatched expectations and loss of trust.
7. It Doesn’t Adapt to Sales Context
Example: A product page written by AI sounds like a Wikipedia entry: factual, descriptive and neutral.
Why It Fails: Selling requires persuasion. Features alone don’t convince. Benefits, urgency and emotional framing do. A copywriter would turn those same facts into reasons to buy.
8. It Misses Cultural Nuance and Local Flavor
Example: AI writes for a regional restaurant chain but uses generic phrases that don’t reflect local traditions or slang.
Why It Fails: Without understanding cultural context, AI content can feel generic or out-of-touch, failing to resonate with a community’s unique identity and preferences.
9. It Struggles with Humor and Wit
Example: AI attempts a lighthearted social media caption but ends up sounding awkward or flat.
Why It Fails: Humor requires timing, subtlety and emotional intelligence—qualities AI lacks. Forced or tone-deaf humor can alienate audiences rather than engage them.
10. It Lacks Adaptability for Different Buyer Personas
Example: AI generates the same blog post tone for both novice and expert audiences without differentiation.
Why It Fails: Different customer segments need tailored messaging. Without adapting language complexity or addressing specific pain points, AI content loses relevance and impact.
11. It Repeats Information Without Adding Value
Example: AI content reiterates the same point multiple times using different words.
Why It Fails: While AI tries to meet word counts or SEO goals, repetitive content feels redundant and wastes the reader’s time, reducing credibility and engagement.
Award-Winning Copywriting with All the Buzz Creative
“AI can write sentences, but it can’t build trust. That still takes a human voice,” Barrett says.
Marketing is more than just plugging in keywords or producing a blog post. It’s about telling a story your audience sees themselves in. And you can’t tell that story if you don’t truly know who they are. So, if your content sounds “good enough,” ask yourself: “Good enough for what?” Is it driving traffic? Building trust? Increasing conversions? If it’s not doing those things, it’s not good enough to grow your business. You need a professional copywriter to help drive your message home.
At All the Buzz Creative, we don’t just fill space with keywords or recycled phrases. We listen, ask smart questions and craft copy that reflects the heart of your business. Your marketing feels real, honest and uniquely yours. If you need content that’s really, really good, contact us at info at allthebuzz.net.
Photo by Andrey Matveev on Unsplash.
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