Category Archives: Uncategorized

Types of Blog Posts

types-of-blog-postsWe all know that we should be blogging in our business. Blog posts not only keep relevant content on our website for search engine optimization (SEO) purposes, they give people a way to learn more about what you do and what you can do for them. There are a number of types of blog posts, as we’ll discuss here.

Types of Blog Posts:

  • Story
    Tell readers a story about your product, your company, a client case study, or an industry happening. People love to read about other people’s experiences.
  • List
    Offer an easy-to-read bulleted list of items that can help someone overcome an obstacle or organize their lives, for example.
  • How To
    Take the reader step by step through a process to an outcome. Highlight how to best use and benefit from one of your products or services.
  • Your Process
    Show readers how you work, or how your product comes to market. Show how the product works. Videos work great in this type of post.
  • Interview
    Interview a company executive or staff member, an industry icon, a product user, or a celebrity. Post the interview questions and answers, or video interview.
  • Roundup
    A roundup post collects related items into one theme, like “The 6 Best” of something. Use roundup articles to gather experts on a particular topic. Post their responses and link to their websites. They have a vested interest in sharing the post with their own followers.
  • Point of View or Opinion
    Share your point of view or opinion on a particular topic. Look for trends in your industry that you can expound upon.
  • Controversy
    Likewise, look for current controversies in the news or industry and provide current information on your side of the story.
  • Contests or Giveaways
    Use the post to generate excitement about a product or service through a contest or giveaway. Relate the prize to your business in some way. Ask the readers to perform an action, such as signing up for your newsletter, to either enter for a prize or access a free giveaway such as a special report.
  • Prediction
    Offer your predictions as an expert in your field. Can you give your views on how the industry will fare in the next few months or year?
  • Dilemma
    People love to read about problems and how they were solved. Has a particular dilemma arisen in your business, or with your product or service? How did it happen? How did you resolve it?

There are so many ways to blog about your business, products and services, as is evident by these types of blog posts. Hopefully this will give you some new ways to think about your posts and what to write.

If you need help developing a blog strategy or in creating dynamic posts, All the Buzz can help. Contact us to ask about our blog writing service.

–Inspired by “Blogging for Writers: How Authors and Writers Build Successful Blogs

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Up Your Company’s Professionalism with an Online Media Kit

create-online-media-kitThere is nothing more exciting–or better for your business–than media coverage. Landing a feature story in print, or being quoted as an expert source in an online article can exponentially boost your footprint in your market and set you apart from your competitors.

As a member of the media, I am always looking for good stories to write about. But most companies forget this side of marketing. Or they don’t know how to achieve it. Especially if they are a smaller company.

So far this year I’ve published more than 20 feature stories about local businesses and business people that appeared in newspapers and high-end glossy magazines. Not only did these people receive a beautiful story, they were able to use their media appearance in their marketing and social media programs to garner even more coverage and credibility. Some printed out copies of their articles and used it as a giveaway at appearances and trade shows. Others framed their article and mounted it prominently in their place of business. A few made podcasts or videos of their radio or TV appearance and posted it on their own media channels. Even more referred to their third-party coverage in sales presentations to help close the deal.

Best of all, feature stories generally don’t cost the company anything. Media coverage is free!

Benefits of Media Coverage

  • It’s free
  • It increases awareness of your products, services and mission
  • It establishes you as an expert
  • It builds credibility with a third-party endorsement
  • It engages your audience; people read stories but skim over ads
  • It demonstrates your product or service, and often its outcome of use

Why Do I Need an Online Media Kit?

Very few, if any, of the smaller businesses I profile have prepared an online media kit (also called a press kit or digital media kit) in advance. This means the business owners are scrambling at the last minute to locate pictures, take head shots, gather past media coverage, and create a backgrounder. And with the media often needing last-minute responses, this may keep you out of the running for a feature story. We may have to go with the best and quickest source to meet a publishing deadline. It’s best to be prepared.

Journalists often don’t want or accept attachments either. They prefer one link to your online media kit where they can find the background information and facts they need for their article all in one place.

Preparing an Online Media Kit for your Business

Much like your website, there are certain elements that make a media kit a success. They include:

  • Company Profile
    Create your “about” page to define your company background. Ensure that your profile includes facts, figures and dates. Tell the media what your company does and why it is important. Offer your mission and vision, if applicable.
  • Biographies
    Create a bio for each of the key players in your organization and post professional color headshots that the media can use in its story.
  • News Coverage
    List any previous media coverage, along with links to the article or interview. Post links to relevant press releases.
  • Potential Story Angles
    Offer the media a short list of story ideas and angles that would make an interesting article. Think beyond self-serving to how your expertise changes lives. Offer key questions. Tie in to current or seasonal events, or current problems that your product or service can solve.
  • Product Photography
    Offer a set of photographs showing your product or service in action. Include people in your shots, if possible. Create short videos demonstrating your product or service and include links to them.
  • Brochure Links
    Create a short list of your main products or services. Post a list of your available brochures with links to their PDF copies.
  • Contact Information
    List all of the important media contacts and outline their title and role. Include all contact information including office and mobile telephone numbers and email addresses, and location if different from your headquarters. List all contact information for your company including the physical and web addresses.

Let All the Buzz Write Your Online Media Kit

Hiring a professional writer–one who is also a member of the media–is the best way to ensure that your online media kit contains the information the media wants and needs. If you need assistance creating your online media kit, please contact us. (We’re also looking for good stories!)

 

Startling Statistics About Social Media for Business

As social media continues to grow, some of the things we thought we knew about it have changed. Here are some of the latest statistics for 2018.
social-media-statistics

GENERAL

• 95% of adults aged 18-34 online are likely to follow a brand via social networking.
• 71% with a good experience with a brand will recommend it to others.
• Visual content gets 40% more views than other types of content.

FACEBOOK

• 50 million small businesses use Facebook Pages to connect with customers. Four million of these pay for Facebook advertising.
• 68% of marketers have posted video content on Facebook.
• The best time to post is 3PM on Wednesdays, 12-1PM on weekends, and 1-4PM on Thursdays and Fridays. Continue reading →

Why a Well-Done Intake Interview is Vitally Important to Writing Copy

intake-interview-importanceWhen working with a new client, we always perform what we call an “Intake Interview.” This interview is valuable in a number of ways.

Get the Facts

First, it provides us with the facts we need about a company’s products, services, customer service policies, history, background, target customer audience and goals.

Get the Tone

Second, it gives us the opportunity to “hear” the company owner. We listen not just for the facts but for how the owner represents the business. Does he or she speak using technical language? Are the sentences long or short? Is there humor? This helps us to write in “their voice,” not our own, and is especially helpful when writing a speech the interviewee will be delivering. Most of the time our client remarks, “It sounds just like me!”

Get the Customer

Listening also helps us to uncover problems the owner may be having in the business, or issues their customers might be having. These can and should be addressed when creating good copy. Continue reading →

Write Well to Stand Out From the Crowd | Writing Quotes

fountain-pen

“By writing well, you can stand out from the crowd.
There is too much poor writing in the business world.”

Dr. Andrew Sentance, Sr. Economic Adviser, Pricewaterhousecoopers LLP
and
author of Rediscovering Growth: After the Crisis

Seeing the Sale From the Other Side of the Desk

<a href="https://www.freepik.com/free-photos-vectors/business">Business image created by Katemangostar - Freepik.com</a>When I was director of marketing for a national company, my office was situated right next to that of the president’s. One day, he walked by my door and saw me sitting in the visitor chair at the opposite side of the desk than my normal chair. I was just sitting.

The president stopped in the doorway and asked me, “What are you doing?”

I answered, “I’m looking at the company from the customer’s point of view.”

We are often so busy working at our own jobs that we can overlook the point of view our customer sees. Therefore, it is good to either take a moment to “sit in their chair,” or hire an outside eye (trained consultant) who can identify just what it is the customer sees…and needs.

As a hired marketing consultant, I have made the tiniest tweaks in someone’s presentation, look, office, retail space or marketing strategy that have made huge differences the next time they Continue reading →

Value is What You Get

Warren_Buffett_quotePrice is what you pay.
Value is what you get.

I love this quote from Warren Buffett because it truly describes what sales and marketing is all about.

If your clients or customers are complaining about the price of the services or goods you are offering, they probably don’t understand the value of what they are buying. And this is where you need to beef up your marketing efforts.

We’ve all heard how we must feature the benefits of an item, not its features when selling. This concept takes that credo to a new level. People will pay — and pay handsomely — for something they value.

Within the past few months I had the opportunity to work with a start-up company in creating its brand and new website. We went round and round with the pricing for copywriting on their new site. If it weren’t for the fact that I was referred to them by someone they respected, I’m not sure they would have hired a copywriter at all. They simply didn’t see the value in good writing or the need to pay for it. But in the end, Continue reading →

All the Buzz Creates Website Copy for EverSmile Dentistry

Eversmile-Dentistry-logoAll the Buzz was instrumental in creating the copy and blog posts on the website for EverSmile Dentistry, a new practice opened by Dr. Eddie Choi, D.D.S. in Sterling, Virginia.

Dr. Choi acquired the dental practice of the retiring Dr. Rubino of Rubino Dental, opening in the same location. However, Dr. Choi’s philosophy and areas of practice had to reflect his own practice, not that of the former owner’s.

He wanted a style that was Continue reading →

Warning: Google’s October 2017 Deadline for SSL Certificates

Google-not-secure-warningIf your website receives text input (like eCommerce) but does not have an SSL certificate, come October 2017 Google Chrome will begin “punishing” sites by posting a red “Not Secure” warning visible to anyone seeking out your website.

This means that your website address must read “https” at the beginning of its address, rather than “http”. When secure, the “s”, along with a lock icon will appear in the header bar in your web address.

Sensitive text input such as passwords and credit card information are vulnerable on unencrypted sites, and the “Not Secure” warning is a Continue reading →

The Two Best Ways to Market Online: Guest Post

All the Buzz is pleased to offer this guest post by William Skuba, Director of Marketing at Enable, a web design firm offering affordable web design, graphic design and marketing for small businesses.

The Two Best Ways to Market Online

online-marketing-graphicI hate the word “marketing.”

Whenever I use it in conversation, I immediately see the person I’m talking to lose interest. His or her eyes glaze over, he gives a canned response like “Oh cool,” and I know he isn’t listening anymore.

And I don’t blame him.

What does the word “marketing” even mean? I hardly even know what it means, and I do it for a living.

The fact of the matter is, the term “marketing” has become a vague, meaningless term from decades of overuse. You see self-styled gurus on Facebook offering reports on: “Top 7 Secrets of Marketing,” or “The Content Marketing Hacks That Made Me My First Million.” And you see YouTube ads trying to sell training courses and webinars about how you too can make millions from home simply by starting a digital marketing agency.

But none of us really even knows what they mean by marketing. Continue reading →