When we used to use typewriters, in order for the copy to be read clearly, it needed two spaces to set it apart. There was only only font, after all, and it was not as easy to read as our modern proportional fonts found on computers.
Today, every computer is proportional, and good writers know to only put one space following a sentence. Even the style guides, like the Chicago Manual of Style, dictate that a single space should be used. Likewise, only one space should be used after a colon or semicolon.
Nothing looks more amateurish on your website than copy containing double spaces. Take another look at your website and other written materials to make sure you’re up to date on publishing style.
When is the Last Time You Updated Your Website Copy?
If your website is dated, or you haven’t refreshed your copy in several years, it may be time to call in a professional copywriter, like All the Buzz. We’re experts in creating compelling copy that will highlight and illuminate your company, and get you noticed on the web. Contact us today.
The Law Office of Patricia E. Tichenor, P.L.L.C. had an older website that just didn’t offer the friendly feel or functionality attorney Patricia Tichenor wanted. She wants to be known as a different type of law firm — one that is warm and friendly — and wanted the copy to reflect that difference. New to this site are the FAQs and the blog, which also add a client-centric focus.
All the Buzz worked with a design partner and created the copy on the new website. All the Buzz also creates the blog posts for the site in order to offer in-depth insights into various services and issues and to assist with search engine optimization.
If your website needs revising or a whole new look, or you need to keep current on your blog posts, please contact All the Buzz. We’ll provide the professional look and feel you need.
Owners Lucy Silva and Mary Taylor wanted an inviting website that reflected their commitment to quality and highlighted their personal touch. Their home page describes it best: “The luxury of an upscale spa; the warmth of a best friend’s home.”
A soothing design, custom photography, and customer-based copy help enliven the site and relate to what clients are looking for.
If you have ever worked with a creative agency to mount a new website, you’ve probably been asked to provide the website copy up front. This can be daunting to someone who is unfamiliar with building a website, or to a person intimidated by writing. (That’s why we get brought in so often.)
Different agencies work in different ways: some want the copy up front, while others provide a template “look” first and then build the copy based on the template.
Which should come first: the copy or the design?
I find this dilemma similar to the age-old question “Which comes first, the chicken or the egg?”, and as with the chicken query, both can be correct. Continue reading →
My inbox today contained a great infographic titled The Perfect Anatomy of a Modern Web Writer. It explains what we, as web writers, need in our arsenal as professional writers, as well as demonstrates what to look for when hiring a web writer. So I thought I’d share it.
The Perfect Anatomy of a Modern Web Writer
- Outstanding Copywriting Ability. Copywriting begins with knowing your customer’s hope and fears, her principles and problems…and then figuring out how to help her achieve her goals and ease her pains.
- Storytelling Skills. Storytelling creates a narrative that spellbinds people. There’s no debate: the best web writers are also the best storytellers.
All the Buzz just finished up another website, this time for High Gear Truck Repair (www.highgear.biz). This client had a dated and very static site with hardly any text and no search engine optimization. We recreated the site, originated fresh copy, featured a lot of photographs, and got High Gear back on the SEO grid.
I came across a great infographic that shares the biggest landing page goofs business owners can make. It compares the experience of visiting your landing page (or home page) to that of a cross-country road trip.
You want to make the trip a smooth journey for your visitors, taking them from where they are now to their final destination. And you get to decide that destination.
Do you want them to sign up for your newsletter, click the “buy now” button during a special sale, or call you for a price quote or free consultation? Pick one and give them the directions that will lead them directly to the end of the line without confusion or roadblocks. Continue reading →
RJT Industries, Inc. was established in 1976 as a manufacturer of Earthwise custom windows and doors. As one of the leading manufacturers, they were forward thinking in their manufacturing processes and knew they needed a website that would reflect their professionalism and commitment to quality. They approached All the Buzz to help them create a dynamic and interactive website.
In the new website, All the Buzz provided dynamic copy, clean and vibrant design, integrated a blog, and divided the site’s information into two categories: professionals and consumers. This allows easy access for either purchaser to find exactly what they needed. The site also incorporates an online order center where professionals can research, order, and track their purchases.
We’re pleased to have such a great client. Check out their site! www.rjt-industries.com
This is an update to a previous post titled “All the Buzz Creates Web Site Copy for Furlong Construction Company”…
In less than a month’s time after All the Buzz helped to create the new website and web copy for Furlong Construction, they received a call from a national TV producer who found the site DIRECTLY because of words we used in the copy. The producer is casting for a national TV reality show on a very specific building topic.
Furlong Construction Company owner Matthew Furlong is delighted, and it goes to show that the right copy does get noticed!