Get the Facts
First, it provides us with the facts we need about a company’s products, services, customer service policies, history, background, target customer audience and goals.
Get the Tone
Second, it gives us the opportunity to “hear” the company owner. We listen not just for the facts but for how the owner represents the business. Does he or she speak using technical language? Are the sentences long or short? Is there humor? This helps us to write in “their voice,” not our own, and is especially helpful when writing a speech the interviewee will be delivering. Most of the time our client remarks, “It sounds just like me!”
Get the Customer
Listening also helps us to uncover problems the owner may be having in the business, or issues their customers might be having. These can and should be addressed when creating good copy. Continue reading →
All the Buzz was pleased to create the copy for the website for Advanced Family Dentistry, an existing dental practice operated by Dr. Sonny Kim in Reston, Virginia.
Dr. Kim’s dental practice had been open for many years, and required a refreshed website to reflect a more modern and professional look. A bright new design, easy navigation, and short, yet informative copy was just what he needed and wanted.
We noticed that some of the basic information people need to know was missing from the original site and added this to the new site, along with the new and more advanced specialties now offered by the practice. The new copy highlights the benefits of Advanced Family Dentistry’s dental care, customer service appeal, and experience.
The new website introduces an informative blog that highlights the various areas of Dr. Kim’s practice and answers questions people may have about dental care and dental issues. The new copy and blog boosted his search engine optimization (SEO) to make him more easily found in an organic search of dentists in the Reston and Northern Virginia area. It will continue to climb in the rankings as more and more focused content is added.
Professional practices, like dental and doctor offices, need to update their their websites regularly. An old, outdated or unprofessional website will not create confidence when trying to attract new patients. It will also not serve as a marketing tool or appear in Google searches. And as most people turn to the Internet to find services they need, this can be disastrous for a practice’s ongoing success.
For Expertly-Written Website Copy, Contact All the Buzz
If you need to update your website’s look or copy, need a professionally-written blog, or would like to improve your SEO rankings, please contact All the Buzz.
I love this quote from Warren Buffett because it truly describes what sales and marketing is all about.
If your clients or customers are complaining about the price of the services or goods you are offering, they probably don’t understand the value of what they are buying. And this is where you need to beef up your marketing efforts.
We’ve all heard how we must feature the benefits of an item, not its features when selling. This concept takes that credo to a new level. People will pay — and pay handsomely — for something they value.
Within the past few months I had the opportunity to work with a start-up company in creating its brand and new website. We went round and round with the pricing for copywriting on their new site. If it weren’t for the fact that I was referred to them by someone they respected, I’m not sure they would have hired a copywriter at all. They simply didn’t see the value in good writing or the need to pay for it. But in the end, Continue reading →
All the Buzz was instrumental in creating the copy and blog posts on the website for EverSmile Dentistry, a new practice opened by Dr. Eddie Choi, D.D.S. in Sterling, Virginia.
Dr. Choi acquired the dental practice of the retiring Dr. Rubino of Rubino Dental, opening in the same location. However, Dr. Choi’s philosophy and areas of practice had to reflect his own practice, not that of the former owner’s.
He wanted a style that was Continue reading →
If your website receives text input (like eCommerce) but does not have an SSL certificate, come October 2017 Google Chrome will begin “punishing” sites by posting a red “Not Secure” warning visible to anyone seeking out your website.
This means that your website address must read “https” at the beginning of its address, rather than “http”. When secure, the “s”, along with a lock icon will appear in the header bar in your web address.
Sensitive text input such as passwords and credit card information are vulnerable on unencrypted sites, and the “Not Secure” warning is a Continue reading →
According to Google, “Duplicate content refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.” This means that when writing good web copy, each page should be original and blocks of copy should not be repeated within your site. Continue reading →
Washington Post Reports Writing Skills Rising on the List of Job Requirements But Failing in Candidates
Selingo continues to reports hearing an interviewer from government contracting firm, looking to hire proposal writers for federal agencies, complain about “how difficult it is to find good writers these days.” Continue reading →
Not 20 years ago, it was easy to get noticed with your own website. But now that there are more than 1 billion websites on the World Wide Web, it is increasingly difficult to grab your audience’s attention and get them to click on your site. Continue reading →
When we used to use typewriters, in order for the copy to be read clearly, it needed two spaces to set it apart. There was only only font, after all, and it was not as easy to read as our modern proportional fonts found on computers. Continue reading →