Category Archives: SEO

How to Increase your SEO Rank in Voice Searches

voice-search

Increase your SEO rank on voice searches

Keeping up with all the changes in today’s technology isn’t easy. Business owners have to stay on their toes to maintain their edge over their competitors. One of the up-and-coming trends is voice searches. People are using Alexa and Siri and other voice-activated search tools to help find answers to their burning questions.

Here is an article I’m sharing from Joan Stewart at The Publicity Hound on “How to Rank Well for Voice Search.”

“Hey Siri, how can a mother help a colicky baby?” asks a reporter who’s writing a story for Parents magazine.

If you’re a parenting expert who has written a blog post on “How mothers can help colicky babies,” your article has a chance of being found in voice search.

Here’s a super tip from Website Magazine on how to rank well when people are searching by voice, as well as by typing their questions into the search engines.

One out of five voice searches are prompted by a combination of just 25 keywords. In fact, the word “how” is part of a little more than 8 percent of all voice search queries.

To align better with voice search, your content should be conversational. You should structure the keywords in them in the way you talk because people are searching by talking. More specifically, the content should be focused on answering queries with the words: who, what, when, where, why and how.

Why is this important? Because by next year, one-half of all search sessions will be voice-activated through voice assistants like Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana, Bixby, and Google Assistant. Also, when people search, they see related questions people have asked. Yours could be among them.

Think frequently asked questions. What questions do your followers ask you? Create content that answers them.

To do: Read more in Website Magazine’s article “SEO for Voice: Everything you need to know about where we are and where we’re headed.”

#VoiceSearch #Siri

Learn more about Joan Stewart and The Publicity Hound or subscribe to her newsletter.

 

 

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25 Ways to Drive Traffic to Your Business Blog

blog post template graphicDo you write a blog for your business and keep posting to it regularly? It’s a great way to talk about your industry, provide information about your business, and to entertain. It’s also a great way to build a following for your business. Yet many business owners ask how to make people aware of their blog and to attract followers.

25 Ways to Drive Traffic to Your Business Blog

  1. Tell everyone you have a blog
  2. Post your blog name and link in your email signature
  3. Include your blog link on your business cards, stationery and all forms
  4. Add your blog link to your bio
  5. Post snippets of your blog posts on your social media with links to the blog
  6. Add your blog link to your social media profiles
  7. Be active on your social media accounts and social networking sites like StumbleUpon and Mixx
  8. Visit blogs with similar content to yours and post a comment with a link to your relevant blog post
  9. Be a guest blogger on someone else’s site–look for those with high traffic. Link to your blog in your signature.
  10. Create promotional items for your business like pens, mugs, or other giveaways with a cute slogan and a link to your blog
  11. Create a business newsletter and highlight certain blogs with links to entire post
  12. Learn about how Google works, including keywords, tags, metatage, page ranking and linking rules
  13. Read books on how to blog like Blogging for Dummies by Susan Gunelius
  14. Submit your blog to online directories
  15. Create videos and insert your blog link into the video. Create your own YouTube channel.
  16. Submit posts as articles to online magazine-type sites with links back to your blog
  17. Post classes, online classes, services, barters, forums, and seminars on Craigslist and other event sites, with links to your blog
  18. Issue a press release on a relevant blog post to the media
  19. Do a giveaway that encourages people to go to your blog to learn more and register
  20. Create a weekly post that lists the top five favorite posts, or any top 5 list
  21. Create a controversial topic and encourage others to post their opinions
  22. Write an e-book. This could be a compilation of subject-similar posts.
  23. Attend seminars, workshops and conferences on blogging
  24. Write articles for magazines, newspapers and online media with links back to your blog
  25. Most importantly, write content people want to read, learn from, and talk about.

Need a Blog Writer? Contact All the Buzz.

If you need help coming up with topics to write about, or would like to hire an independent writer to write your blog posts for you, contact us here at All the Buzz. We have a system, including the 25 ways, for creating great (and award-winning) blog content that gets noticed. Learn to drive traffic to your business blog with All the Buzz.

 

Types of Blog Posts

types-of-blog-postsWe all know that we should be blogging in our business. Blog posts not only keep relevant content on our website for search engine optimization (SEO) purposes, they give people a way to learn more about what you do and what you can do for them. There are a number of types of blog posts, as we’ll discuss here.

Types of Blog Posts:

  • Story
    Tell readers a story about your product, your company, a client case study, or an industry happening. People love to read about other people’s experiences.
  • List
    Offer an easy-to-read bulleted list of items that can help someone overcome an obstacle or organize their lives, for example.
  • How To
    Take the reader step by step through a process to an outcome. Highlight how to best use and benefit from one of your products or services.
  • Continue reading →

Warning: Google’s October 2017 Deadline for SSL Certificates

Google-not-secure-warningIf your website receives text input (like eCommerce) but does not have an SSL certificate, come October 2017 Google Chrome will begin “punishing” sites by posting a red “Not Secure” warning visible to anyone seeking out your website.

This means that your website address must read “https” at the beginning of its address, rather than “http”. When secure, the “s”, along with a lock icon will appear in the header bar in your web address.

Sensitive text input such as passwords and credit card information are vulnerable on unencrypted sites, and the “Not Secure” warning is a Continue reading →

The Two Best Ways to Market Online: Guest Post

All the Buzz is pleased to offer this guest post by William Skuba, Director of Marketing at Enable, a web design firm offering affordable web design, graphic design and marketing for small businesses.

The Two Best Ways to Market Online

online-marketing-graphicI hate the word “marketing.”

Whenever I use it in conversation, I immediately see the person I’m talking to lose interest. His or her eyes glaze over, he gives a canned response like “Oh cool,” and I know he isn’t listening anymore.

And I don’t blame him.

What does the word “marketing” even mean? I hardly even know what it means, and I do it for a living.

The fact of the matter is, the term “marketing” has become a vague, meaningless term from decades of overuse. You see self-styled gurus on Facebook offering reports on: “Top 7 Secrets of Marketing,” or “The Content Marketing Hacks That Made Me My First Million.” And you see YouTube ads trying to sell training courses and webinars about how you too can make millions from home simply by starting a digital marketing agency.

But none of us really even knows what they mean by marketing. Continue reading →

Google’s Rules on “Duplicate Content”

Do_Not_DuplicateAny good web designer or web copywriter will tell you that you cannot have duplicate content on your site. They’re right–in most cases.

According to Google, “Duplicate content refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.” This means that when writing good web copy, each page should be original and blocks of copy should not be repeated within your site. Continue reading →

Why Keywords Matter for SEO

why_keywords_are_important_for_SEOAlthough the rules of search engine optimization (SEO) change frequently, one thing remains constant: the need for content that is keyword-relevant.

Not 20 years ago, it was easy to get noticed with your own website. But now that there are more than 1 billion websites on the World Wide Web, it is increasingly difficult to grab your audience’s attention and get them to click on your site. Continue reading →