Category Archives: SEO

Types of Blog Posts

types-of-blog-postsWe all know that we should be blogging in our business. Blog posts not only keep relevant content on our website for search engine optimization (SEO) purposes, they give people a way to learn more about what you do and what you can do for them. There are a number of types of blog posts, as we’ll discuss here.

Types of Blog Posts:

  • Story
    Tell readers a story about your product, your company, a client case study, or an industry happening. People love to read about other people’s experiences.
  • List
    Offer an easy-to-read bulleted list of items that can help someone overcome an obstacle or organize their lives, for example.
  • How To
    Take the reader step by step through a process to an outcome. Highlight how to best use and benefit from one of your products or services.
  • Your Process
    Show readers how you work, or how your product comes to market. Show how the product works. Videos work great in this type of post.
  • Interview
    Interview a company executive or staff member, an industry icon, a product user, or a celebrity. Post the interview questions and answers, or video interview.
  • Roundup
    A roundup post collects related items into one theme, like “The 6 Best” of something. Use roundup articles to gather experts on a particular topic. Post their responses and link to their websites. They have a vested interest in sharing the post with their own followers.
  • Point of View or Opinion
    Share your point of view or opinion on a particular topic. Look for trends in your industry that you can expound upon.
  • Controversy
    Likewise, look for current controversies in the news or industry and provide current information on your side of the story.
  • Contests or Giveaways
    Use the post to generate excitement about a product or service through a contest or giveaway. Relate the prize to your business in some way. Ask the readers to perform an action, such as signing up for your newsletter, to either enter for a prize or access a free giveaway such as a special report.
  • Prediction
    Offer your predictions as an expert in your field. Can you give your views on how the industry will fare in the next few months or year?
  • Dilemma
    People love to read about problems and how they were solved. Has a particular dilemma arisen in your business, or with your product or service? How did it happen? How did you resolve it?

There are so many ways to blog about your business, products and services, as is evident by these types of blog posts. Hopefully this will give you some new ways to think about your posts and what to write.

If you need help developing a blog strategy or in creating dynamic posts, All the Buzz can help. Contact us to ask about our blog writing service.

–Inspired by “Blogging for Writers: How Authors and Writers Build Successful Blogs

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Warning: Google’s October 2017 Deadline for SSL Certificates

Google-not-secure-warningIf your website receives text input (like eCommerce) but does not have an SSL certificate, come October 2017 Google Chrome will begin “punishing” sites by posting a red “Not Secure” warning visible to anyone seeking out your website.

This means that your website address must read “https” at the beginning of its address, rather than “http”. When secure, the “s”, along with a lock icon will appear in the header bar in your web address.

Sensitive text input such as passwords and credit card information are vulnerable on unencrypted sites, and the “Not Secure” warning is a Continue reading →

The Two Best Ways to Market Online: Guest Post

All the Buzz is pleased to offer this guest post by William Skuba, Director of Marketing at Enable, a web design firm offering affordable web design, graphic design and marketing for small businesses.

The Two Best Ways to Market Online

online-marketing-graphicI hate the word “marketing.”

Whenever I use it in conversation, I immediately see the person I’m talking to lose interest. His or her eyes glaze over, he gives a canned response like “Oh cool,” and I know he isn’t listening anymore.

And I don’t blame him.

What does the word “marketing” even mean? I hardly even know what it means, and I do it for a living.

The fact of the matter is, the term “marketing” has become a vague, meaningless term from decades of overuse. You see self-styled gurus on Facebook offering reports on: “Top 7 Secrets of Marketing,” or “The Content Marketing Hacks That Made Me My First Million.” And you see YouTube ads trying to sell training courses and webinars about how you too can make millions from home simply by starting a digital marketing agency.

But none of us really even knows what they mean by marketing. Continue reading →

Google’s Rules on “Duplicate Content”

Do_Not_DuplicateAny good web designer or web copywriter will tell you that you cannot have duplicate content on your site. They’re right–in most cases.

According to Google, “Duplicate content refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.” This means that when writing good web copy, each page should be original and blocks of copy should not be repeated within your site. Continue reading →

Why Keywords Matter for SEO

why_keywords_are_important_for_SEOAlthough the rules of search engine optimization (SEO) change frequently, one thing remains constant: the need for content that is keyword-relevant.

Not 20 years ago, it was easy to get noticed with your own website. But now that there are more than 1 billion websites on the World Wide Web, it is increasingly difficult to grab your audience’s attention and get them to click on your site. Continue reading →