If your website receives text input (like eCommerce) but does not have an SSL certificate, come October 2017 Google Chrome will begin “punishing” sites by posting a red “Not Secure” warning visible to anyone seeking out your website.
This means that your website address must read “https” at the beginning of its address, rather than “http”. When secure, the “s”, along with a lock icon will appear in the header bar in your web address.
Sensitive text input such as passwords and credit card information are vulnerable on unencrypted sites, and the “Not Secure” warning is a reminder to those using the website that their private information is vulnerable to interception.
Read more about SSL certificates.
To obtain an SSL certificate for your website, contact your web hosting company.
As the Google safety initiative continues, all websites will eventually be required to carry the SSL certificate. Website owners should upgrade sooner rather than later in order to avoid risking business loss from the “Not Secure” notice.
Definition of an SSL Certificate
Defined as a Secure Sockets Layer, SSL creates an encrypted link between the server and a website in order to ensure that all data passing the server and browsers remains private. Without the SSL certificate, your website is vulnerable to scammers and hackers. Encryption ensures that only your intended recipient can read sensitive data.
According to Google, “Duplicate content refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.” This means that when writing good web copy, each page should be original and blocks of copy should not be repeated within your site.
This also means that blocks of copy cannot be lifted from other sites and used on your site. Besides, this could be considered plagiarism without consent and attribution.
Google instates this rule to avoid deceptive practices by which content can be “deliberately duplicated in an attempt to manipulate search engine rankings or win more traffic.” This also results in a poor user experience where a visitor sees the same content on various pages of your site, and can lose you credibility in their estimation.
“Google tries hard to index and show pages with distinct information,” it reports. If you are caught and determined to be guilty of deceptive practices, Google will make “appropriate adjustments in the indexing and ranking of the sites involved. As a result, the site may suffer, or be removed completely from the Google index, in which case it will no longer appear in search results.”
There are times, however, when duplicate copy cannot be avoided, such as with PDF-formatted items, printer-only versions, discussion forums that generate both regular and stripped-down pages for mobile devices, and store items linked via multiple distinct URLs. These are recognized by Google as “non-malicious” duplicate content.
Trust the Copywriting to the Experts
Professional copywriters, like those at All the Buzz, know the rules Google applies, and we work hard to provide unique and keyword-rich content to each of your online pages, whether they are web pages, blog posts or social media listings.
Navigating search engine optimization can be tricky, and although you can do it yourself, it is best left to the experts. You don’t want to make a mistake with something as important as your online business presence.
Contact All the Buzz for expert website copywriting.
–excerpted from Google’s rules for Duplicate Content
Not 20 years ago, it was easy to get noticed with your own website. But now that there are more than 1 billion websites on the World Wide Web, it is increasingly difficult to grab your audience’s attention and get them to click on your site.
Good Use of Keywords
Keywords are those words that are entered into a search, and that indicate just what a person is seeking. It makes sense, then, that the more specific the information that is entered, the more closely a match will be created in the search. When writing your copy, be sure to include keywords that not only generically describe your product or service, be specific.
Make a short list of your top keywords, and pepper those throughout your copy. Pay attention also to long-tailed keywords, which are three-to-four keyword phrases that are very specific to what you are selling and what your prospect is searching for. Most people enter more than one word when performing a search query. For example, if they were looking for a dentist for their child, they might enter, “pediatric dentist fairfax virginia.”
Even if you don’t have the exact keywords on your page, search engines are smart enough to recognize your content as relevant enough to rank you highly in a search. You might rank highly for “jogging” for instance, even though you use the word “running” in your content.
Bad Use of Keywords
Stuffing your site’s pages with keywords, especially when they do not naturally refer to the content on a page, leads to a bad visitor experience. Not only do they not find the important information they need, and for which they came to your site in the first place, it junks up your content as to be annoying and irrelevant to the user’s needs.
High Keyword Rankings are Not an Indicator of High Sales
Just because you rank in the top listings for your keyword does not mean that you will automatically receive more sales. Your copy must be written in order to fulfill the expectations of your visitor, and must convert visitors to sales. Track those keywords that bring in visitors, and track again which visitors convert to inquiries or sales.
Copy that excites people enough to make an inquiry is what you actually desire.
There are a number of online tools that can help you determine your keywords and track your SEO rankings. There are also expert copywriters, like those at All the Buzz, who can help you create copy that not only attracts visitors, but sells.
Have Your Reviewed Your Web Copy Lately?
If you haven’t updated your web copy in a couple of years, you have probably dropped off the search engine radar. Let us check your existing site to ensure that your copy is relevant and keyword rich. We can review and edit your current website, or create entirely new copy that will sizzle.
Contact All the Buzz today for professional web writing services.