Keeping up with all the changes in today’s technology isn’t easy. Business owners have to stay on their toes to maintain their edge over their competitors. One of the up-and-coming trends is voice searches. People are using Alexa and Siri and other voice-activated search tools to help find answers to their burning questions.
Here is an article I’m sharing from Joan Stewart at The Publicity Hound on “How to Rank Well for Voice Search.”
“Hey Siri, how can a mother help a colicky baby?” asks a reporter who’s writing a story for Parents magazine.
If you’re a parenting expert who has written a blog post on “How mothers can help colicky babies,” your article has a chance of being found in voice search.
Here’s a super tip from Website Magazine on how to rank well when people are searching by voice, as well as by typing their questions into the search engines.
One out of five voice searches are prompted by a combination of just 25 keywords. In fact, the word “how” is part of a little more than 8 percent of all voice search queries.
To align better with voice search, your content should be conversational. You should structure the keywords in them in the way you talk because people are searching by talking. More specifically, the content should be focused on answering queries with the words: who, what, when, where, why and how.
Why is this important? Because by next year, one-half of all search sessions will be voice-activated through voice assistants like Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana, Bixby, and Google Assistant. Also, when people search, they see related questions people have asked. Yours could be among them.
Think frequently asked questions. What questions do your followers ask you? Create content that answers them.
To do: Read more in Website Magazine’s article “SEO for Voice: Everything you need to know about where we are and where we’re headed.”
If your website receives text input (like eCommerce) but does not have an SSL certificate, come October 2017 Google Chrome will begin “punishing” sites by posting a red “Not Secure” warning visible to anyone seeking out your website.
This means that your website address must read “https” at the beginning of its address, rather than “http”. When secure, the “s”, along with a lock icon will appear in the header bar in your web address.
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