Category Archives: Blog Writing Tips

Types of Blog Posts

types-of-blog-postsWe all know that we should be blogging in our business. Blog posts not only keep relevant content on our website for search engine optimization (SEO) purposes, they give people a way to learn more about what you do and what you can do for them. There are a number of types of blog posts, as we’ll discuss here.

Types of Blog Posts:

  • Story
    Tell readers a story about your product, your company, a client case study, or an industry happening. People love to read about other people’s experiences.
  • List
    Offer an easy-to-read bulleted list of items that can help someone overcome an obstacle or organize their lives, for example.
  • How To
    Take the reader step by step through a process to an outcome. Highlight how to best use and benefit from one of your products or services.
  • Your Process
    Show readers how you work, or how your product comes to market. Show how the product works. Videos work great in this type of post.
  • Interview
    Interview a company executive or staff member, an industry icon, a product user, or a celebrity. Post the interview questions and answers, or video interview.
  • Roundup
    A roundup post collects related items into one theme, like “The 6 Best” of something. Use roundup articles to gather experts on a particular topic. Post their responses and link to their websites. They have a vested interest in sharing the post with their own followers.
  • Point of View or Opinion
    Share your point of view or opinion on a particular topic. Look for trends in your industry that you can expound upon.
  • Controversy
    Likewise, look for current controversies in the news or industry and provide current information on your side of the story.
  • Contests or Giveaways
    Use the post to generate excitement about a product or service through a contest or giveaway. Relate the prize to your business in some way. Ask the readers to perform an action, such as signing up for your newsletter, to either enter for a prize or access a free giveaway such as a special report.
  • Prediction
    Offer your predictions as an expert in your field. Can you give your views on how the industry will fare in the next few months or year?
  • Dilemma
    People love to read about problems and how they were solved. Has a particular dilemma arisen in your business, or with your product or service? How did it happen? How did you resolve it?

There are so many ways to blog about your business, products and services, as is evident by these types of blog posts. Hopefully this will give you some new ways to think about your posts and what to write.

If you need help developing a blog strategy or in creating dynamic posts, All the Buzz can help. Contact us to ask about our blog writing service.

–Inspired by “Blogging for Writers: How Authors and Writers Build Successful Blogs

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Why Keywords Matter for SEO

why_keywords_are_important_for_SEOAlthough the rules of search engine optimization (SEO) change frequently, one thing remains constant: the need for content that is keyword-relevant.

Not 20 years ago, it was easy to get noticed with your own website. But now that there are more than 1 billion websites on the World Wide Web, it is increasingly difficult to grab your audience’s attention and get them to click on your site. Continue reading →

How Can You Charge That? It Only Took You Five Minutes!

Pablo-PicassoPablo Picasso was sitting in a restaurant one day when a woman walked up and asked if he would draw her a sketch. He said OK, and jotted down a quick sketch. When the woman went to take the drawing, Picasso held back and said, “That will be $10,000.”

The woman was outraged. “How can you charge me $10,000 when it only took you five minutes!”

Picasso politely answered, “No ma’am. It took me 50 years.” Continue reading →

One Space or Two Between Sentences?

keyboard-typingWay back when I was in school, we were taught to put two spaces behind a period before beginning a new sentence. Writing for the web, however, is different. You only use one space between sentences.

When we used to use typewriters, in order for the copy to be read clearly, it needed two spaces to set it apart. There was only only font, after all, and it was not as easy to read as our modern proportional fonts found on computers. Continue reading →

We Made a “Top 10” List!

top-10-graphicOne of the companies for which All the Buzz writes blog posts is listed as one of the “Top 10” blogs in their industry. We’re excited by the listing and the client is thrilled. Not only does their listing (holding its own against the big national companies) give credibility to their company, it elevates them in both online searches and credibility in the eyes of their customers. In addition, the client, 123JUNK, has seen a significant rise in their web traffic with regular blog posting.

The industry itself isn’t glamorous, it’s junk removal. But is an essential service that everyone needs. Here is how the listing is noted:

Top 10 Junk Removal Blogs On The Web Today

123 Junk Blog – 123 Junk was started by a college graduate who is noted by the Washington Business Journal as turning “junk heaps into gold mines.” Their blog is very business-centric and has some great posts that focus on building the customer-business relationship.

Not bad for a regional company that just opened their second location!

If you’d like to see your online traffic increase, Continue reading →

Everyone Can Write. Why Should I Hire You to Do It?

computer-typingI was at a business networking meeting today where the topic of discussion was: “What are the misperceptions about your business?”

As a writer, the most common one I hear us: “Everyone can write. Why should I hire you to do it?”

Yes, everyone CAN write. But my question back is: “Can they write well?” When you are a business owner the words you use to create your brand and attract customers can make or break you.

You have only seconds to capture someone’s attention, Continue reading →

Improve Your English: Comprise vs. Compose

comprise-vs-composeOver and over again you hear people mixing up the two words Comprise and Compose. They may sound similar, but have entirely different meanings, and are commonly confused for each other, most often with the word comprised being used where the word composed is correct.

Let’s start with the meaning of each word:

  • Comprise: Consist of
  • Compose: To make up or form by combining things, parts or elements

To do a quick check as to which word would be appropriate in your sentence, Continue reading →

Does Your Marketing Copy Tell Your Story?

what's-your-storyAre you using plain, nondescriptive words on your website and marketing materials? Words that everyone else is using? If so, you might be falling into the copy dead zone.

I learned a technique as a magazine writer. As an exercise, we wrote a sentence or paragraph using ordinary words, as in this example:

Hurry! Limited Space Remains for Blog Writing Clients

blogging-works-statisticsIf you want to hire a Clio award-winning writer to write your blog posts, you’d better hurry because we are filling up our schedule quickly.

Although we’d love to work with everyone, in reality, there are only so many clients we can work with at one time if we want to continue to provide our high level of service. And those clients who work with us stay with us for years. It’s rare that we have openings!

Here are some of the reasons our blog writing clients love us and why you will too: Continue reading →

Five Ways to Spice Up Your Blog Posts

blog-graphicA portion of the writing work we do here at All the Buzz is blog writing. It’s fun to delve into our clients’ businesses and uncover inside stories, industry news, and personal accounts that can be used as blog posts.

If you, however, are writing your own blog, marketing and publicity author Marcia Yudkin offers these five quick ways to spice up your web content.

  1. Upcoming Attractions

    Use your blog to announce or launch new products, and give dates of trade shows you’ll be attending or speeches you’ll deliver.

  2. Interviews

    Interview your charity partners, vendors, industry leaders, or best clients. Take it a step further and create a multi-post entry or a podcast series. Continue reading →