Category Archives: Blog Writing Tips

Why Keywords Matter for SEO

why_keywords_are_important_for_SEOAlthough the rules of search engine optimization (SEO) change frequently, one thing remains constant: the need for content that is keyword-relevant.

Not 20 years ago, it was easy to get noticed with your own website. But now that there are more than 1 billion websites on the World Wide Web, it is increasingly difficult to grab your audience’s attention and get them to click on your site.

Good Use of Keywords

Keywords are those words that are entered into a search, and that indicate just what a person is seeking. It makes sense, then, that the more specific the information that is entered, the more closely a match will be created in the search. When writing your copy, be sure to include keywords that not only generically describe your product or service, be specific.

Make a short list of your top keywords, and pepper those throughout your copy. Pay attention also to long-tailed keywords, which are three-to-four keyword phrases that are very specific to what you are selling and what your prospect is searching for. Most people enter more than one word when performing a search query. For example, if they were looking for a dentist for their child, they might enter, “pediatric dentist fairfax virginia.”

Even if you don’t have the exact keywords on your page, search engines are smart enough to recognize your content as relevant enough to rank you highly in a search. You might rank highly for “jogging” for instance, even though you use the word “running” in your content.

Bad Use of Keywords

Stuffing your site’s pages with keywords, especially when they do not naturally refer to the content on a page, leads to a bad visitor experience. Not only do they not find the important information they need, and for which they came to your site in the first place, it junks up your content as to be annoying and irrelevant to the user’s needs.

High Keyword Rankings are Not an Indicator of High Sales

Just because you rank in the top listings for your keyword does not mean that you will automatically receive more sales. Your copy must be written in order to fulfill the expectations of your visitor, and must convert visitors to sales. Track those keywords that bring in visitors, and track again which visitors convert to inquiries or sales.

Copy that excites people enough to make an inquiry is what you actually desire.

There are a number of online tools that can help you determine your keywords and track your SEO rankings. There are also expert copywriters, like those at All the Buzz, who can help you create copy that not only attracts visitors, but sells.

Have Your Reviewed Your Web Copy Lately?

If you haven’t updated your web copy in a couple of years, you have probably dropped off the search engine radar. Let us check your existing site to ensure that your copy is relevant and keyword rich. We can review and edit your current website, or create entirely new copy that will sizzle.

Contact All the Buzz today for professional web writing services.

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How Can You Charge That? It Only Took You Five Minutes!

Pablo-PicassoPablo Picasso was sitting in a restaurant one day when a woman walked up and asked if he would draw her a sketch. He said OK, and jotted down a quick sketch. When the woman went to take the drawing, Picasso held back and said, “That will be $10,000.”

The woman was outraged. “How can you charge me $10,000 when it only took you five minutes!”

Picasso politely answered, “No ma’am. It took me 50 years.”

I love this story because it reflects upon my own life as a marketing copywriter. People often wonder why I charge the rates I do, especially if the copy is short.

Here’s where they’re missing the connection:

Like Good Art, Good Writing Take Years of Preparation and Practice

I have honed my craft for more than 40 years, studying and learning how to write professional marketing copy for all the different mediums and outcomes: print, online, web, social media, white papers, grants, sales letters, advertisements, etc. It isn’t something I take, or do lightly. It is a talent as well as a profession, as it was with Pablo Picasso.

It’s not a fluke that I’ve won a prestigious Clio award, and other writing accolades. Those type of results only come from serious study of the art form.

When someone wants a job done well, they go to a professional. For example, if you need a heart transplant, you want the best, most experienced heart surgeon possible, and you’d expect to pay top dollar for an excellent result. Right? Would you trust the heart surgeon that didn’t charge a professional rate? I think not.

It’s the same with your business. Why spend the money on shoddy work that could actually stop the heartbeat of your business? Wouldn’t you rather have the best, most trained person possible to help you create a healthy flow of business?

Unfortunately, there are a lot of “wanna-be” copywriters out there. I know, because I get a lot of their work from my clients who ask me to “fix it.” My poor clients sadly then have to pay double for the same work–once to the not-so-good copywriter, and once to me, when for a lot less money, they could have gotten the best the first time. Think about that when you’re comparing writing costs.

Short Copy is Harder to Write than Long Copy

Short copy must deliver your entire message in the fewest words possible. This means that each and every word must carry weight and importance. Finding the right words to convince, influence, enlighten, or persuade also takes years of practice honing the skill. And a good writer can do it quickly. But that doesn’t mean it is easy. In fact, short writing is the most difficult type of writing.

In a writing class, I was asked to write a short story containing only 10 words. It was a wonderful exercise in storytelling that I’ve used many times when writing marketing copy for clients.

Pablo Picasso may have been controversial, but nobody could say that he wasn’t a true genius. I hope someday people regard my work that way, although I doubt it will ever appear in a museum — hmmm,  unless I’m hired to write the art descriptions, catalogs, sales copy, promotions… Come to think of it, maybe my writing WILL appear in a museum someday.

If you want the best marketing copywriting, please contact All the Buzz.

One Space or Two Between Sentences?

keyboard-typingWay back when I was in school, we were taught to put two spaces behind a period before beginning a new sentence. Writing for the web, however, is different. You only use one space between sentences.

When we used to use typewriters, in order for the copy to be read clearly, it needed two spaces to set it apart. There was only only font, after all, and it was not as easy to read as our modern proportional fonts found on computers.

Today, every computer is proportional, and good writers know to only put one space following a sentence. Even the style guides, like the Chicago Manual of Style, dictate that a single space should be used. Likewise, only one space should be used after a colon or semicolon.

Nothing looks more amateurish on your website than copy containing double spaces. Take another look at your website and other written materials to make sure you’re up to date on publishing style.

When is the Last Time You Updated Your Website Copy?

If your website is dated, or you haven’t refreshed your copy in several years, it may be time to call in a professional copywriter, like All the Buzz. We’re experts in creating compelling copy that will highlight and illuminate your company, and get you noticed on the web.  Contact us today.

We Made a “Top 10” List!

top-10-graphicOne of the companies for which All the Buzz writes blog posts is listed as one of the “Top 10” blogs in their industry. We’re excited by the listing and the client is thrilled. Not only does their listing (holding its own against the big national companies) give credibility to their company, it elevates them in both online searches and credibility in the eyes of their customers. In addition, the client, 123JUNK, has seen a significant rise in their web traffic with regular blog posting.

The industry itself isn’t glamorous, it’s junk removal. But is an essential service that everyone needs. Here is how the listing is noted:

Top 10 Junk Removal Blogs On The Web Today

123 Junk Blog – 123 Junk was started by a college graduate who is noted by the Washington Business Journal as turning “junk heaps into gold mines.” Their blog is very business-centric and has some great posts that focus on building the customer-business relationship.

Not bad for a regional company that just opened their second location!

If you’d like to see your online traffic increase, Continue reading →

Everyone Can Write. Why Should I Hire You to Do It?

computer-typingI was at a business networking meeting today where the topic of discussion was: “What are the misperceptions about your business?”

As a writer, the most common one I hear us: “Everyone can write. Why should I hire you to do it?”

Yes, everyone CAN write. But my question back is: “Can they write well?” When you are a business owner the words you use to create your brand and attract customers can make or break you.

You have only seconds to capture someone’s attention, Continue reading →

Improve Your English: Comprise vs. Compose

comprise-vs-composeOver and over again you hear people mixing up the two words Comprise and Compose. They may sound similar, but have entirely different meanings, and are commonly confused for each other, most often with the word comprised being used where the word composed is correct.

Let’s start with the meaning of each word:

  • Comprise: Consist of
  • Compose: To make up or form by combining things, parts or elements

To do a quick check as to which word would be appropriate in your sentence, Continue reading →

Does Your Marketing Copy Tell Your Story?

what's-your-storyAre you using plain, nondescriptive words on your website and marketing materials? Words that everyone else is using? If so, you might be falling into the copy dead zone.

I learned a technique as a magazine writer. As an exercise, we wrote a sentence or paragraph using ordinary words, as in this example:

  • John went to the store to buy bananas.

Then we had to replace the ordinary words and phrases with more descriptive ones, as in this example:

  • John lumbered into the small neighborhood grocery on his quest for the most perfectly ripe bananas to please his perfectionist mother.

The first sentence merely says what he does, the second sentence tells a whole story.

By simply expanding your vocabulary you can wake up your copy, make it inviting and exciting, and attract customers. After all, we don’t buy the product itself, we actually buy if for what it does for us or how it makes us feel.

Does Your Copy Just Say What You Do, or Does it Tell a Story?

How can you use an expanded vocabulary to better describe your business in a way that tells your story? Continue reading →

Hurry! Limited Space Remains for Blog Writing Clients

blogging-works-statisticsIf you want to hire a Clio award-winning writer to write your blog posts, you’d better hurry because we are filling up our schedule quickly.

Although we’d love to work with everyone, in reality, there are only so many clients we can work with at one time if we want to continue to provide our high level of service. And those clients who work with us stay with us for years. It’s rare that we have openings!

Here are some of the reasons our blog writing clients love us and why you will too: Continue reading →

Five Ways to Spice Up Your Blog Posts

blog-graphicA portion of the writing work we do here at All the Buzz is blog writing. It’s fun to delve into our clients’ businesses and uncover inside stories, industry news, and personal accounts that can be used as blog posts.

If you, however, are writing your own blog, marketing and publicity author Marcia Yudkin offers these five quick ways to spice up your web content.

  1. Upcoming Attractions

    Use your blog to announce or launch new products, and give dates of trade shows you’ll be attending or speeches you’ll deliver.

  2. Interviews

    Interview your charity partners, vendors, industry leaders, or best clients. Take it a step further and create a multi-post entry or a podcast series. Continue reading →

How to Develop Blog Ideas through Microtopics

Are you running out of things to blog about? You’re not alone. Most people try to blog about too much in their posts. They want to cover every aspect of a subject at one time.

We suggest trying this new approach: Blog Microtopics

It’s much easier to come up with ideas to post about–and to generate great SEO results–when you take your general topics and funnel them down to specifics.

Blog Microtopic example:

Let’s look at an example of a blog microtopic and how to develop a list of them:

Step 1:

Let’s say your company sells pet products.  First, list all the different types of pet products you sell. They can include food, bedding, health care, clothing, and accessories. Continue reading →