123 Junk Blog – 123 Junk was started by a college graduate who is noted by the Washington Business Journal as turning “junk heaps into gold mines.” Their blog is very business-centric and has some great posts that focus on building the customer-business relationship.
When we used to use typewriters, in order for the copy to be read clearly, it needed two spaces to set it apart. There was only only font, after all, and it was not as easy to read as our modern proportional fonts found on computers.
Today, every computer is proportional, and good writers know to only put one space following a sentence. Even the style guides, like the Chicago Manual of Style, dictate that a single space should be used. Likewise, only one space should be used after a colon or semicolon.
Nothing looks more amateurish on your website than copy containing double spaces. Take another look at your website and other written materials to make sure you’re up to date on publishing style.
When is the Last Time You Updated Your Website Copy?
If your website is dated, or you haven’t refreshed your copy in several years, it may be time to call in a professional copywriter, like All the Buzz. We’re experts in creating compelling copy that will highlight and illuminate your company, and get you noticed on the web. Contact us today.
One of the companies for which All the Buzz writes blog posts is listed as one of the “Top 10” blogs in their industry. We’re excited by the listing and the client is thrilled. Not only does their listing (holding its own against the big national companies) give credibility to their company, it elevates them in both online searches and credibility in the eyes of their customers. In addition, the client, 123JUNK, has seen a significant rise in their web traffic with regular blog posting.
The industry itself isn’t glamorous, it’s junk removal. But is an essential service that everyone needs. Here is how the listing is noted:
Not bad for a regional company that just opened their second location!
If you’d like to see your online traffic increase, Continue reading →
As a writer, the most common one I hear us: “Everyone can write. Why should I hire you to do it?”
Yes, everyone CAN write. But my question back is: “Can they write well?” When you are a business owner the words you use to create your brand and attract customers can make or break you.
You have only seconds to capture someone’s attention, Continue reading →
Over and over again you hear people mixing up the two words Comprise and Compose. They may sound similar, but have entirely different meanings, and are commonly confused for each other, most often with the word comprised being used where the word composed is correct.
Let’s start with the meaning of each word:
- Comprise: Consist of
- Compose: To make up or form by combining things, parts or elements
To do a quick check as to which word would be appropriate in your sentence, Continue reading →
I learned a technique as a magazine writer. As an exercise, we wrote a sentence or paragraph using ordinary words, as in this example:
- John went to the store to buy bananas.
Then we had to replace the ordinary words and phrases with more descriptive ones, as in this example:
- John lumbered into the small neighborhood grocery on his quest for the most perfectly ripe bananas to please his perfectionist mother.
The first sentence merely says what he does, the second sentence tells a whole story.
By simply expanding your vocabulary you can wake up your copy, make it inviting and exciting, and attract customers. After all, we don’t buy the product itself, we actually buy if for what it does for us or how it makes us feel.
Does Your Copy Just Say What You Do, or Does it Tell a Story?
How can you use an expanded vocabulary to better describe your business in a way that tells your story? Continue reading →
Although we’d love to work with everyone, in reality, there are only so many clients we can work with at one time if we want to continue to provide our high level of service. And those clients who work with us stay with us for years. It’s rare that we have openings!
Here are some of the reasons our blog writing clients love us and why you will too: Continue reading →
A portion of the writing work we do here at All the Buzz is blog writing. It’s fun to delve into our clients’ businesses and uncover inside stories, industry news, and personal accounts that can be used as blog posts.
If you, however, are writing your own blog, marketing and publicity author Marcia Yudkin offers these five quick ways to spice up your web content.
Use your blog to announce or launch new products, and give dates of trade shows you’ll be attending or speeches you’ll deliver.
Interview your charity partners, vendors, industry leaders, or best clients. Take it a step further and create a multi-post entry or a podcast series. Continue reading →
Are you running out of things to blog about? You’re not alone. Most people try to blog about too much in their posts. They want to cover every aspect of a subject at one time.
We suggest trying this new approach: Blog Microtopics
It’s much easier to come up with ideas to post about–and to generate great SEO results–when you take your general topics and funnel them down to specifics.
Blog Microtopic example:
Let’s look at an example of a blog microtopic and how to develop a list of them:
Let’s say your company sells pet products. First, list all the different types of pet products you sell. They can include food, bedding, health care, clothing, and accessories. Continue reading →