Category Archives: Social Media Tips
Do you write a blog for your business and keep posting to it regularly? It’s a great way to talk about your industry, provide information about your business, and to entertain. It’s also a great way to build a following for your business. Yet many business owners ask how to make people aware of their blog and to attract followers.
25 Ways to Drive Traffic to Your Business Blog
- Tell everyone you have a blog
- Post your blog name and link in your email signature
- Include your blog link on your business cards, stationery and all forms
- Add your blog link to your bio
- Post snippets of your blog posts on your social media with links to the blog
- Add your blog link to your social media profiles
- Be active on your social media accounts and social networking sites like StumbleUpon and Mixx
- Visit blogs with similar content to yours and post a comment with a link to your relevant blog post
- Be a guest blogger on someone else’s site–look for those with high traffic. Link to your blog in your signature.
- Create promotional items for your business like pens, mugs, or other giveaways with a cute slogan and a link to your blog
- Create a business newsletter and highlight certain blogs with links to entire post
- Learn about how Google works, including keywords, tags, metatage, page ranking and linking rules
- Read books on how to blog like Blogging for Dummies by Susan Gunelius
- Submit your blog to online directories
- Create videos and insert your blog link into the video. Create your own YouTube channel.
- Submit posts as articles to online magazine-type sites with links back to your blog
- Post classes, online classes, services, barters, forums, and seminars on Craigslist and other event sites, with links to your blog
- Issue a press release on a relevant blog post to the media
- Do a giveaway that encourages people to go to your blog to learn more and register
- Create a weekly post that lists the top five favorite posts, or any top 5 list
- Create a controversial topic and encourage others to post their opinions
- Write an e-book. This could be a compilation of subject-similar posts.
- Attend seminars, workshops and conferences on blogging
- Write articles for magazines, newspapers and online media with links back to your blog
- Most importantly, write content people want to read, learn from, and talk about.
Need a Blog Writer? Contact All the Buzz.
If you need help coming up with topics to write about, or would like to hire an independent writer to write your blog posts for you, contact us here at All the Buzz. We have a system, including the 25 ways, for creating great (and award-winning) blog content that gets noticed. Learn to drive traffic to your business blog with All the Buzz.
We all know that we should be blogging in our business. Blog posts not only keep relevant content on our website for search engine optimization (SEO) purposes, they give people a way to learn more about what you do and what you can do for them. There are a number of types of blog posts, as we’ll discuss here.
Types of Blog Posts:
Tell readers a story about your product, your company, a client case study, or an industry happening. People love to read about other people’s experiences.
Offer an easy-to-read bulleted list of items that can help someone overcome an obstacle or organize their lives, for example.
- How To
Take the reader step by step through a process to an outcome. Highlight how to best use and benefit from one of your products or services.
• 95% of adults aged 18-34 online are likely to follow a brand via social networking.
• 71% with a good experience with a brand will recommend it to others.
• Visual content gets 40% more views than other types of content.
• 50 million small businesses use Facebook Pages to connect with customers. Four million of these pay for Facebook advertising.
• 68% of marketers have posted video content on Facebook.
• The best time to post is 3PM on Wednesdays, 12-1PM on weekends, and 1-4PM on Thursdays and Fridays. Continue reading →
All the Buzz is pleased to offer this guest post by William Skuba, Director of Marketing at Enable, a web design firm offering affordable web design, graphic design and marketing for small businesses.
The Two Best Ways to Market Online
Whenever I use it in conversation, I immediately see the person I’m talking to lose interest. His or her eyes glaze over, he gives a canned response like “Oh cool,” and I know he isn’t listening anymore.
And I don’t blame him.
What does the word “marketing” even mean? I hardly even know what it means, and I do it for a living.
The fact of the matter is, the term “marketing” has become a vague, meaningless term from decades of overuse. You see self-styled gurus on Facebook offering reports on: “Top 7 Secrets of Marketing,” or “The Content Marketing Hacks That Made Me My First Million.” And you see YouTube ads trying to sell training courses and webinars about how you too can make millions from home simply by starting a digital marketing agency.
But none of us really even knows what they mean by marketing. Continue reading →
At All the Buzz, we’ve been asked lately, “How do I get people to read my Twitter post?” Writing for Twitter is like writing for anything else. You have to capture the reader’s attention right off the bat. And what’s the best way to do that? Write a great headline.
The 80/20 Rule applies
You won’t get everyone to read your Tweet, no matter how great your headline is. Your headline has to capture the interest of that specific reader at that specific time. The 80/20 rule applies here: 8 out of 10 people will read your headline and only 2 out of 10 will read on. People scan, and if your headline doesn’t capture their interest in a second or two, they move on to the next shiny object. Here are some tips, however, that can help you write more effective Twitter headlines and increase your readership: Continue reading →