Category Archives: Social Media Tips
We all know that we should be blogging in our business. Blog posts not only keep relevant content on our website for search engine optimization (SEO) purposes, they give people a way to learn more about what you do and what you can do for them. There are a number of types of blog posts, as we’ll discuss here.
Types of Blog Posts:
Tell readers a story about your product, your company, a client case study, or an industry happening. People love to read about other people’s experiences.
Offer an easy-to-read bulleted list of items that can help someone overcome an obstacle or organize their lives, for example.
- How To
Take the reader step by step through a process to an outcome. Highlight how to best use and benefit from one of your products or services.
- Your Process
Show readers how you work, or how your product comes to market. Show how the product works. Videos work great in this type of post.
Interview a company executive or staff member, an industry icon, a product user, or a celebrity. Post the interview questions and answers, or video interview.
A roundup post collects related items into one theme, like “The 6 Best” of something. Use roundup articles to gather experts on a particular topic. Post their responses and link to their websites. They have a vested interest in sharing the post with their own followers.
- Point of View or Opinion
Share your point of view or opinion on a particular topic. Look for trends in your industry that you can expound upon.
Likewise, look for current controversies in the news or industry and provide current information on your side of the story.
- Contests or Giveaways
Use the post to generate excitement about a product or service through a contest or giveaway. Relate the prize to your business in some way. Ask the readers to perform an action, such as signing up for your newsletter, to either enter for a prize or access a free giveaway such as a special report.
Offer your predictions as an expert in your field. Can you give your views on how the industry will fare in the next few months or year?
People love to read about problems and how they were solved. Has a particular dilemma arisen in your business, or with your product or service? How did it happen? How did you resolve it?
There are so many ways to blog about your business, products and services, as is evident by these types of blog posts. Hopefully this will give you some new ways to think about your posts and what to write.
• 95% of adults aged 18-34 online are likely to follow a brand via social networking.
• 71% with a good experience with a brand will recommend it to others.
• Visual content gets 40% more views than other types of content.
• 50 million small businesses use Facebook Pages to connect with customers. Four million of these pay for Facebook advertising.
• 68% of marketers have posted video content on Facebook.
• The best time to post is 3PM on Wednesdays, 12-1PM on weekends, and 1-4PM on Thursdays and Fridays. Continue reading →
All the Buzz is pleased to offer this guest post by William Skuba, Director of Marketing at Enable, a web design firm offering affordable web design, graphic design and marketing for small businesses.
The Two Best Ways to Market Online
Whenever I use it in conversation, I immediately see the person I’m talking to lose interest. His or her eyes glaze over, he gives a canned response like “Oh cool,” and I know he isn’t listening anymore.
And I don’t blame him.
What does the word “marketing” even mean? I hardly even know what it means, and I do it for a living.
The fact of the matter is, the term “marketing” has become a vague, meaningless term from decades of overuse. You see self-styled gurus on Facebook offering reports on: “Top 7 Secrets of Marketing,” or “The Content Marketing Hacks That Made Me My First Million.” And you see YouTube ads trying to sell training courses and webinars about how you too can make millions from home simply by starting a digital marketing agency.
But none of us really even knows what they mean by marketing. Continue reading →
At All the Buzz, we’ve been asked lately, “How do I get people to read my Twitter post?” Writing for Twitter is like writing for anything else. You have to capture the reader’s attention right off the bat. And what’s the best way to do that? Write a great headline.
The 80/20 Rule applies
You won’t get everyone to read your Tweet, no matter how great your headline is. Your headline has to capture the interest of that specific reader at that specific time. The 80/20 rule applies here: 8 out of 10 people will read your headline and only 2 out of 10 will read on. People scan, and if your headline doesn’t capture their interest in a second or two, they move on to the next shiny object. Here are some tips, however, that can help you write more effective Twitter headlines and increase your readership: Continue reading →