Category Archives: Social Media Tips
• 95% of adults aged 18-34 online are likely to follow a brand via social networking.
• 71% with a good experience with a brand will recommend it to others.
• Visual content gets 40% more views than other types of content.
• 50 million small businesses use Facebook Pages to connect with customers. Four million of these pay for Facebook advertising.
• 68% of marketers have posted video content on Facebook.
• The best time to post is 3PM on Wednesdays, 12-1PM on weekends, and 1-4PM on Thursdays and Fridays.
• There are 1.5 billion monthly active users.
• More than 50% of views come from mobile devices.
• The average mobile viewing session is 40 minutes.
• There are 133 million in the US, with 40 million being students and recent college graduates.
• 40% of members use LinkedIn daily.
• 41% of millionaires used LinkedIn.
• The average user spends 17 minutes here.
• Fewer than 25% of Twitter users have active accounts.
• 92% of users click links.
• 78% of those who post a brand complaint expect a response within an hour.
• Follower engagement rate is 58X higher than on Facebook and 120X higher than on Twitter.
• 90% of users are younger than 35.
• Media brands are the most active. Businesses are not highly represented here.
• 71% of users are under 34 years old.
• 70% of users are female.
• Average use time is 40 minutes a day.
–Excerpted from 21 Social Media Marketing Statistics You Need to Know in 2018 by Liis Hainla; LinkedIn by the Numbers: Stats, Demographics & Fun Facts by Salman Aslam; Snapchat by the Numbers: Stats, Demographics & Fun Facts
All the Buzz is pleased to offer this guest post by William Skuba, Director of Marketing at Enable, a web design firm offering affordable web design, graphic design and marketing for small businesses.
The Two Best Ways to Market Online
Whenever I use it in conversation, I immediately see the person I’m talking to lose interest. His or her eyes glaze over, he gives a canned response like “Oh cool,” and I know he isn’t listening anymore.
And I don’t blame him.
What does the word “marketing” even mean? I hardly even know what it means, and I do it for a living.
The fact of the matter is, the term “marketing” has become a vague, meaningless term from decades of overuse. You see self-styled gurus on Facebook offering reports on: “Top 7 Secrets of Marketing,” or “The Content Marketing Hacks That Made Me My First Million.” And you see YouTube ads trying to sell training courses and webinars about how you too can make millions from home simply by starting a digital marketing agency.
But none of us really even knows what they mean by marketing. Continue reading →
At All the Buzz, we’ve been asked lately, “How do I get people to read my Twitter post?” Writing for Twitter is like writing for anything else. You have to capture the reader’s attention right off the bat. And what’s the best way to do that? Write a great headline.
The 80/20 Rule applies
You won’t get everyone to read your Tweet, no matter how great your headline is. Your headline has to capture the interest of that specific reader at that specific time. The 80/20 rule applies here: 8 out of 10 people will read your headline and only 2 out of 10 will read on. People scan, and if your headline doesn’t capture their interest in a second or two, they move on to the next shiny object. Here are some tips, however, that can help you write more effective Twitter headlines and increase your readership: Continue reading →