The Two Best Ways to Market Online: Guest Post
All the Buzz is pleased to offer this guest post by William Skuba, Director of Marketing at Enable, a web design firm offering affordable web design, graphic design and marketing for small businesses.
The Two Best Ways to Market Online
I hate the word “marketing.”
Whenever I use it in conversation, I immediately see the person I’m talking to lose interest. His or her eyes glaze over, he gives a canned response like “Oh cool,” and I know he isn’t listening anymore.
And I don’t blame him.
What does the word “marketing” even mean? I hardly even know what it means, and I do it for a living.
The fact of the matter is, the term “marketing” has become a vague, meaningless term from decades of overuse. You see self-styled gurus on Facebook offering reports on: “Top 7 Secrets of Marketing,” or “The Content Marketing Hacks That Made Me My First Million.” And you see YouTube ads trying to sell training courses and webinars about how you too can make millions from home simply by starting a digital marketing agency.
But none of us really even knows what they mean by marketing. Continue reading →
Washington Post Reports Writing Skills Rising on the List of Job Requirements But Failing in Candidates
The Washington Post published an article on Sunday, August 13, 2017 titled “Writing skills are rising on the list of job requirements–and falling in candidates,” by Jeffrey K. Selingo.
Selingo continues to reports hearing an interviewer from government contracting firm, looking to hire proposal writers for federal agencies, complain about “how difficult it is to find good writers these days.” Continue reading →
Running a Home Based Business? Keep Doing It!
Many an entrepreneur has started a business from home. You might recognize some of the more famous names: Jeff Bezos (Amazon.com), Steve Jobs and Steve Wozniak (Apple), Sergey Brin and Larry Page (Google), and Walt Disney (Disney). These men all started their companies from their garages.
In 2013, Small Business Trends reported that 69% of startup and 59% of established businesses were home-based. Even more interesting, the 2012 Global Entrepreneurship Monitor report stated that more than half of U.S. entrepreneurs continued to operate their businesses from home long after they had been established.
There is no stigma in stating that your business is run from home. In fact, there are many smart reasons to continue doing it Continue reading →
Article: National Aquarium
Diver at the National Aquarium, Baltimore, MD
There’s something about seeing your story in print that never gets old. I also find it especially thrilling when my photographs are also printed, as in this beautiful montage for my article about the National Aquarium (see photos and story here) in the May/June 2016 issue of Viva Tysons magazine.
Have a story you’d like to see in print? Contact All the Buzz to find out how we can help.
Author Finds that Sometimes Publicity is Just Serendipity
I foolishly knocked my carriage clock off the mantle while cleaning one day recently and was heartbroken to see its shattered condition on the marble hearth. So I picked up the pieces and took the remains to a local clock shop.
The news wasn’t good. My clock was so badly broken that all that could be salvaged was the Seth Thomas brass face. A customer standing in line behind me, carrying his own broken mantle clock witnessed this transaction and commented on how beautiful my bright clock face was. He thought, in fact, it might fit into his own clock, which had a tired, faded face.
We held the face up and it seemed to be a perfect size match. He purchased it from me on the spot.
You Never Know Who’s Listening
While he was waiting for the clerk to research his problem, we struck up a conversation. It turns out he’s an author and has just published his second book: Titanic’s Resurrected Secret–HEW.
Having done a lot of reading about the Titanic and its survivors, I was interested–not only in the book, but in this fascinating man and his stories. Continue reading →
200th Anniversary of the Star-Spangled Banner | Linda Barrett | Articles
Actual size of the original Star Spangled Banner as shown on the Star-Spangled Banner Flag House, http://www.flaghouse.org.
This week marks the 200th anniversary of the Star-Spangled Banner…both the national anthem and the flag that appeared so proudly over Fort McHenry during the War of 1812. Here’s an article Linda Barrett published about it that appeared in the July/August issue of Viva Tysons Magazine (including her photographs).
As you can see, the flag was quite huge. Read the article to find out just how large the original flag was, and how the anthem came to be written.
There are also some fun facts about our American Flag that you probably didn’t know.
Read: Long May She Wave
Promoting tourism is just one of the things we do at All the Buzz. We’d be glad to help you get your company’s story in the news too.
Idylwood Grill Restaurant Article | Linda Barrett | Articles
Idylwood Grill, Falls Church, VA
Grilled lamb shank
One of the really fun aspects of being a writer is when I get to write about food. Or wine. Better yet: food and wine. Check out this story called “Idylwood Grill & Wine Bar. Great Food, Great Wine, Great Friends” I published in the Jan-Feb issue of Viva Tysons magazine. I highly recommend eating at the Idylwood Grill. It was–no kidding–fabulous.
For a Taste of the Old World, Get Thee to a Meadery…or Cidery | Linda Barrett | All the Buzz
Read Linda Barrett’s newly-published article highlighting the latest additions to the 2013 Virginia Wine Guide: Meaderies and Cideries.
Explore the differences among the variations of Mead, and learn how heirloom apples make a difference in Cider’s long history.
Read For a Taste of the Old World, Get Thee to a Meadery…or Cidery here.
Published in Viva Tysons, March/April 2013
Inc. Magazine’s Best Industries 2013
Specialty Cruises are hot
Looking for the next big trend? Inc. Magazine just released its 2013 list of “Best Industries” and found these 8 best launching pads for business in 2013. Continue reading →
Arthur Murray Dance Celebrates 100 Years | All the Buzz | Linda Barrett
Arthur Murray thought he was too awkward and lanky to dance, but look what happened to him! In this article, writer and president of All the Buzz, Linda Barrett explores not only the 100 years since Arthur Murray first introduced ballroom dancing lessons, but the love and romance behind (and within) the dance community.
Read the article that appeared in Viva Tysons Magazine: Put a Little Fun in Your Life…Try Dancing.
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