Category Archives: All the Buzz

Do You Have a Good Story? Share it With the Media.

public-relations-All-the-BuzzAs a journalist, I hear fabulous stories from people every single day. Whether they are my clients or people I meet in the grocery store, I realize that everybody has a story and I am all ears to hear it.

So many business people either miss or disregard the opportunity to share their unique story with the world. And hence, they miss the many public relations opportunities the media can provide.

Why You Should Get Your Story in the Media

It Gets People Talking

If a journalist finds your story interesting, and a publisher thinks it is interesting enough to write about, then thousands of other people will too. I published a feature story about “What really goes on during spring break,” and was standing behind two moms in the grocery line one day when I overheard them talking about what they learned from the story. “I’m not sure I’ll let my daughter go without a chaperone now,” I heard one say. Think of all the people you can impact from your own story!

It Establishes You as the Expert

Nothing establishes you better as an expert in your field than a third-party endorsement. You can talk all day about how wonderful, talented and educated you are, but that’s just you talking. However, when a credible outside source — like the media — cites you as the expert or tells your story, suddenly you are elevated in the reader’s or viewer’s eyes.

You Can Get Fantastic Marketing Mileage From It

An often-missed opportunity is the ability to use your media appearance in your marketing. Business people should take every opportunity to share their print, online or video story with the world. Post about it on your social media channels and include a link. Put it on your website media page with a link (you do have one, don’t you?). Place it in your email or print newsletter. Get reprints and include them in your invoice mailings and as handouts. Frame your article and hang it prominently in a public place at work. Blow it up and use it as a visual at trade shows and meetings. Refer to it in your email signature. Cite your media appearance when doing interviews.

You Can Build On It

It is easy to build additional features from your first media appearance. Get a local article published and it instantly gives you credibility you can take to other — and larger — media. If one media outlet thinks you are credible enough to write about, others will too and it will be easier to sell each subsequent placement. Use “As Seen In” in your marketing and on your website to build credibility with your visitors and readers. Check out Scott Steinburg’s website for a good example. Know that any media you pitch will automatically go to your website to review your credentials.

Warning: It Has to Be Timely

If there is one caveat, it is that the story must be timely. It cannot be old news or the media will not be interested. And keep in mind that to publish a story in a print outlet, you need up to six months lead time. If you have a unique event coming up, or have just accomplished something important, you must jump on the opportunity to sell your story immediately. Look also for ways to tie in with current news stories or hot trends. The media is always looking for people to interview or for relevant experiences that can illustrate their stories.

Related: Check out our latest placement in Boomer Magazine

Let All the Buzz Tell Your Story

As a public relations firm, All the Buzz helps business owners get their stories into the media. We’ve helped to line up television appearances, and countless feature stories in magazines and newspapers, and even set up a fan club with fan public appearances and on-site media interviews for a well-known athlete a few years ago.

If you think you have a story that can impact the world — or just your potential clients — contact All the Buzz. We’ll review your story with you, help you formulate the angle that sells, and assist in placing your story in the media.

We also provide media training for those who might feel uncomfortable prior to a media interview or appearance, and can assist in creating videos that can be shared online. Contact All the Buzz today.

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Types of Blog Posts

types-of-blog-postsWe all know that we should be blogging in our business. Blog posts not only keep relevant content on our website for search engine optimization (SEO) purposes, they give people a way to learn more about what you do and what you can do for them. There are a number of types of blog posts, as we’ll discuss here.

Types of Blog Posts:

  • Story
    Tell readers a story about your product, your company, a client case study, or an industry happening. People love to read about other people’s experiences.
  • List
    Offer an easy-to-read bulleted list of items that can help someone overcome an obstacle or organize their lives, for example.
  • How To
    Take the reader step by step through a process to an outcome. Highlight how to best use and benefit from one of your products or services.
  • Continue reading →

Startling Statistics About Social Media for Business

As social media continues to grow, some of the things we thought we knew about it have changed. Here are some of the latest statistics for 2018.
social-media-statistics

GENERAL

• 95% of adults aged 18-34 online are likely to follow a brand via social networking.
• 71% with a good experience with a brand will recommend it to others.
• Visual content gets 40% more views than other types of content.

FACEBOOK

• 50 million small businesses use Facebook Pages to connect with customers. Four million of these pay for Facebook advertising.
• 68% of marketers have posted video content on Facebook.
• The best time to post is 3PM on Wednesdays, 12-1PM on weekends, and 1-4PM on Thursdays and Fridays. Continue reading →

Why a Well-Done Intake Interview is Vitally Important to Writing Copy

intake-interview-importanceWhen working with a new client, we always perform what we call an “Intake Interview.” This interview is valuable in a number of ways.

Get the Facts

First, it provides us with the facts we need about a company’s products, services, customer service policies, history, background, target customer audience and goals.

Get the Tone

Second, it gives us the opportunity to “hear” the company owner. We listen not just for the facts but for how the owner represents the business. Does he or she speak using technical language? Are the sentences long or short? Is there humor? This helps us to write in “their voice,” not our own, and is especially helpful when writing a speech the interviewee will be delivering. Most of the time our client remarks, “It sounds just like me!”

Get the Customer

Listening also helps us to uncover problems the owner may be having in the business, or issues their customers might be having. These can and should be addressed when creating good copy. Continue reading →

All the Buzz Creates Website Copy for Advanced Family Dentistry

Dr-Sonny-Kim-Reston-dentist

Dr. Sonny Kim is a Diplomat of the International Congress of Oral Implantologists (ICOI), the highest education level for general dentists in this field.

All the Buzz was pleased to create the copy for the website for Advanced Family Dentistry, an existing dental practice operated by Dr. Sonny Kim in Reston, Virginia.

Dr. Kim’s dental practice had been open for many years, and required a refreshed website to reflect a more modern and professional look. A bright new design, easy navigation, and short, yet informative copy was just what he needed and wanted.

We noticed that some of the basic information people need to know was missing from the original site and added this to the new site, along with the new and more advanced specialties now offered by the practice. The new copy highlights the benefits of Advanced Family Dentistry’s dental care, customer service appeal, and experience.

The new website introduces an informative blog that highlights the various areas of Dr. Kim’s practice and answers questions people may have about dental care and dental issues. The new copy and blog boosted his search engine optimization (SEO) to make him more easily found in an organic search of dentists in the Reston and Northern Virginia area. It will continue to climb in the rankings as more and more focused content is added.

Professional practices, like dental and doctor offices, need to update their their websites regularly. An old, outdated or unprofessional website will not create confidence when trying to attract new patients. It will also not serve as a marketing tool or appear in Google searches. And as most people turn to the Internet to find services they need, this can be disastrous for a practice’s ongoing success.

For Expertly-Written Website Copy, Contact All the Buzz

If you need to update your website’s look or copy, need a professionally-written blog, or would like to improve your SEO rankings, please contact All the Buzz.

Seeing the Sale From the Other Side of the Desk

<a href="https://www.freepik.com/free-photos-vectors/business">Business image created by Katemangostar - Freepik.com</a>When I was director of marketing for a national company, my office was situated right next to that of the president’s. One day, he walked by my door and saw me sitting in the visitor chair at the opposite side of the desk than my normal chair. I was just sitting.

The president stopped in the doorway and asked me, “What are you doing?”

I answered, “I’m looking at the company from the customer’s point of view.”

We are often so busy working at our own jobs that we can overlook the point of view our customer sees. Therefore, it is good to either take a moment to “sit in their chair,” or hire an outside eye (trained consultant) who can identify just what it is the customer sees…and needs.

As a hired marketing consultant, I have made the tiniest tweaks in someone’s presentation, look, office, retail space or marketing strategy that have made huge differences the next time they Continue reading →

Value is What You Get

Warren_Buffett_quotePrice is what you pay.
Value is what you get.

I love this quote from Warren Buffett because it truly describes what sales and marketing is all about.

If your clients or customers are complaining about the price of the services or goods you are offering, they probably don’t understand the value of what they are buying. And this is where you need to beef up your marketing efforts.

We’ve all heard how we must feature the benefits of an item, not its features when selling. This concept takes that credo to a new level. People will pay — and pay handsomely — for something they value.

Within the past few months I had the opportunity to work with a start-up company in creating its brand and new website. We went round and round with the pricing for copywriting on their new site. If it weren’t for the fact that I was referred to them by someone they respected, I’m not sure they would have hired a copywriter at all. They simply didn’t see the value in good writing or the need to pay for it. But in the end, Continue reading →

All the Buzz Creates Website Copy for EverSmile Dentistry

Eversmile-Dentistry-logoAll the Buzz was instrumental in creating the copy and blog posts on the website for EverSmile Dentistry, a new practice opened by Dr. Eddie Choi, D.D.S. in Sterling, Virginia.

Dr. Choi acquired the dental practice of the retiring Dr. Rubino of Rubino Dental, opening in the same location. However, Dr. Choi’s philosophy and areas of practice had to reflect his own practice, not that of the former owner’s.

He wanted a style that was Continue reading →

Warning: Google’s October 2017 Deadline for SSL Certificates

Google-not-secure-warningIf your website receives text input (like eCommerce) but does not have an SSL certificate, come October 2017 Google Chrome will begin “punishing” sites by posting a red “Not Secure” warning visible to anyone seeking out your website.

This means that your website address must read “https” at the beginning of its address, rather than “http”. When secure, the “s”, along with a lock icon will appear in the header bar in your web address.

Sensitive text input such as passwords and credit card information are vulnerable on unencrypted sites, and the “Not Secure” warning is a Continue reading →

The Two Best Ways to Market Online: Guest Post

All the Buzz is pleased to offer this guest post by William Skuba, Director of Marketing at Enable, a web design firm offering affordable web design, graphic design and marketing for small businesses.

The Two Best Ways to Market Online

online-marketing-graphicI hate the word “marketing.”

Whenever I use it in conversation, I immediately see the person I’m talking to lose interest. His or her eyes glaze over, he gives a canned response like “Oh cool,” and I know he isn’t listening anymore.

And I don’t blame him.

What does the word “marketing” even mean? I hardly even know what it means, and I do it for a living.

The fact of the matter is, the term “marketing” has become a vague, meaningless term from decades of overuse. You see self-styled gurus on Facebook offering reports on: “Top 7 Secrets of Marketing,” or “The Content Marketing Hacks That Made Me My First Million.” And you see YouTube ads trying to sell training courses and webinars about how you too can make millions from home simply by starting a digital marketing agency.

But none of us really even knows what they mean by marketing. Continue reading →