Category Archives: Advertisements

Miss-Fortune for This Restaurant

missed-fortuneSometimes even the smallest amount of writing can have a big impact on your business. Take this fortune for example. I brought home several fortune cookies from a restaurant not too long ago, and just recently opened the cookie to enjoy it. Inside I found this fortune that’s shown in the picture.

At first, I thought “Wow!  A free dessert!”  Didn’t you? Then I realized what a big mistake this restaurant made.

Do you know what their colossal mistake is?

The answer: I have no idea which restaurant this fortune is from! There is no branding of the restaurant name, no website address, and no way of ever knowing who is trying to earn my repeat business.

In addition, I have not eaten at any DC restaurants. I picked up this fortune cookie somewhere in Virginia, so the copy should read “…any of our DC area restaurants….”

This is not the first time I’ve noticed this type of basic error. Unfortunately, I have seen it in flyers delivered to my house, in newspaper and magazine ads, and in online advertising.

The moral of this story is that even the smallest items need to not only provide a tempting offer, they need to brand your company. Otherwise all your effort is a big waste of money.

Professional copywriters, like myself, are savvy to the impact small messages can have, and can help you create the perfect message. Contact All the Buzz before you encounter miss-fortune too.

QuoteMyContractor.com TV Spot Introduces a New Service to Northern Virginia | All the Buzz Video

All the Buzz was included in the creation of this TV commercial for a new service called QuoteMyContractor.com.  We created the script and concepts to show a frenzied mother who’s trying to handle it all…the career, the family, and the household, and how QuoteMyContractor.com took the stress out of Continue reading →

Hillsborough Winery Advertises Bridal Show + Free Wine Tasting Coupon | All the Buzz Ad

Hillsborough Winery in Spring…perfect for a wedding!

Hillsborough Winery, located in Purcellville, Virginia, is planning a Bridal Show at its winery on October 7, 2012. Here is the ad All the Buzz created with Viva Tysons Magazineto promote the winery, its breathtaking setting, and its upcoming Bridal Show.  Believe it or not, Continue reading →