The WRONG Ways to Blog

There are many right reasons to blog, but that doesn’t stop people from blogging for the WRONG reasons. Here is a quick list of what a blog won’t do for you, and why you should not position your blog in these ways.

wrong way to blog

1. You tell people what you want them to know rather than what they want to know.

People come to your blog to find answers to their questions. What are the most common things clients or potential clients ask about your business, service or product? What are the most often-listed questions on the Internet on this subject? When you hear or find questions, write them down and use these as blog topics.

2. You write in “corporate speak.”

A blog is a casual conversation between you and the readers. Talking in a corporate language, or using acronyms, will turn off your readers rather than engage them. Save the corporate talk for your white papers when readers want to know intricate details.

3. You think you won’t be original.

If you’re holding back from publishing a business blog because you think you don’t have anything original to say, you’re wrong. When your prospects are researching their question, they are looking for 1) answers and 2) rapport. If they have the choice between two (or more) companies, they will likely choose the one they feel speaks to them. You don’t have to have original thoughts; you just need to be sincere.

4. You throw something up there.

Think about what your blog is saying about your business and your reputation. It is your storefront to the world. As with a brick and mortar store, you wouldn’t want garbage in the window. Nobody will stop and shop there. A wrong way to blog is to toss anything up there and hope it will stick. Instead, create a blog schedule of thoughtful topics.

5. You want the blog to drive sales.

Your blog will likely not result in a direct sale. It should be used to 1) drive traffic to your site, 2) establish expertise, and 3) build trust. It is designed to get people interested enough to contact you; to generate leads. Then it is your job to convert that lead into a sale.

Related: 17 blogging mistakes to avoid in 2021

6. You think your blog will automatically build a following.

A business blog may build a few followers, but mostly, it will be a resource when people are researching a topic. If your blog is written well, and includes the right search engine optimization tactics, it will pop up on an organic search and lead people to your website. It is better to get prospective clients onto your email mailing list so that you can directly market to them. Do this by offering a free subscription to your newsletter in each blog post, or giving away a free report or Top 10 list in exchange for their email address. Use the blog to draw potential clients in with a thoughtful topic, then ask them to take a next step that will also provide helpful information to them.

7. You think that the only marketing you need to do is a blog.

A blog is only one tactic in your arsenal of marketing tools. Each tool has its own function and should be used in conjunction with the others. Use your social media to drive people to your blog post by posting an intriguing question or excerpt with a link to the entire post. This will drive people to your website. List your blog in your email signature and on correspondences and marketing materials. Cross-blog with other business owners looking to reach the same audience.

With all the wrong ways to blog, you need an expert in the right ways to blog.

At All the Buzz, we’re experts in blog writing and can increase traffic to your website and help you generate leads. Contact us to learn more about how we can create blog posts for your business.

Win a Sale with the Triangulation Technique

Triangulation I came across a wonderful technique from Ed Gandia (copywriter, author, speaker and coach) that helps answer the dilemma of not having specific samples to show a client.

Here’s the scenario: your prospective client is a dentist, for example, and while you’re pitching your service, the prospect asks if you have any experience working with businesses like his.

You don’t.

You could just say “no” and walk away. Instead, Gandia offers this alternative: the triangulation technique.

The Triangulation Technique

The steps of the Triangulation Technique are as follows, in this order:

  1. The client wants a project done and asks if you have specific experience in their field. You don’t.
  2. You tell the client what you DO have and have done, and offer examples.
  3. You justify why you will do a great job and ask for the sale.

1. Tell Them What You DO Have

Instead, of “no,”  you answer, “I don’t have that specific experience…but here’s what I DO have that will enable me to do a good job.” Proceed to show specific examples that would relate to this type of job–even if it was in a different field. Continue reading →

People need your change | Writing Quotes


“People need your craft of writing, but they need your change more.”

Seth Godin, author and dot com business executive

Top 10 Consumer Trends for 2020

Man working from home with babyWhen marketing your business, it makes sense to pay attention to what your consumers are concerned with. One way to learn their issues is to look at the top consumer trends. Then review what’s going on in your target market and put some thought into how you can add features to your product or service line, or modify your products and services to meet these needs. Here are 10 consumer trends for 2020, excerpted from an article in Forbes.

1. Family and Home Productivity

Since the majority of households have both parents working, parents need new software tools and services to help manage their lives at home as well as at work. 2020 also brings the trends of teleworking, home offices and home study spaces for school-aged children.

2. Next-Generation Meat

The growth of companies like Impossible Foods and Beyond Meat indicate that consumers are cutting back on animal protein and looking towards plant-based alternatives. What is the next-generation trend in your industry? Continue reading →

How Do You Prove Your Expertise?

Can you prove it graphicI follow marketing expert Marcia Yudkin, author of The Marketing Minute, and her latest marketing advice got me thinking. She begins with stating that your About page must address two crucial questions your prospects might wonder:

  • Are you, in fact, good at what you do?
  • Can I count on you to deliver as promised?

She goes on to state that your bio must include what marketers call “proof elements.” Without them, you have a trustworthiness gap.

So what are proof elements?

A proof element must provide an external indicator of competence and reliability. That means the proof must come from an outside source other than yourself or someone within your organization. Here are some examples and ways you can obtain and use your proof elements.

Types of Third-Party Proof Elements


Most websites have a page dedicated to testimonials. These are endorsements of a personal experience this person had with you or your company regarding quality and reliability. You should include the person’s name (or at least their initials and city), or a reference to the source, in every post to ensure that it is indeed an outside source. If you don’t have a testimonials page on your website, add one. People love to hear about other people’s experiences and trust their opinions. Testimonials can be written, or opt for video testimonials of your customers talking about their experience. Continue reading →

Why Should I Blog?

Why should I blog?Is blogging a difficult thing to do? No. Is it essential? Yes. Many clients ask us, “Why should I blog?” That shows us that they don’t know or understand the benefits of blogging, so let’s review those benefits here.

Blogging attracts interested prospects

People are searching the Internet for answers to solve their problems. When your business blog post offers that solution, you are immediately on their radar as a qualified resource, without their having to make a commitment.

Blogging establishes and reinforces your expertise

Your business blog posts are prime locations in which to establish and reinforce your expertise in your field. Post answers to the most often-asked questions about your business. Post evidence of your expertise with awards and links to articles in which you appear. Post proof that you are an expert with examples and explanations of your products and services. Post reviews and testimonials. There are numerous ways you can build your credibility.

The business mentorship organization Score offers 10 reasons to keep an active business blog, beginning with the fact that “customers who read your blog at 97% more likely to click on your website.” The answer to “Why should I blog” is to attract and convince potential customers and clients. Continue reading →

Writing is Hard | Writing Quotes


“Writing is thinking. To write well is to think clearly. That’s why it’s so hard.”

–David McCullough, Pulitzer-Prize winning author

What to Look for in a Really Good Copywriter

copywriterThe hardest thing any business owner can do is to write about him or herself or their business. It just can’t be done—or at least done well. You need that outside eye—preferably a writer with a good marketing background and solid writing reputation—to create copy about you that others will find compelling. If you try to write about yourself, you will get bogged down in too many details, wondering which are the most important. You will also labor for hours on end trying to get the copy “just right.”

What Makes a Really Good Copywriter?

When you’ve decided it is best for both your sanity and your time to hire an outside writer, here’s what you should look for:

Style of copywriting experience

Your copywriter should be up to date on the latest ways to write for the particular medium you’re writing for, be it the web, brochures, a media kit or an author bio, for example. The writing styles for each are entirely different. If the writer doesn’t know the difference, look for one who does.

Great interview skills

Most of the information for the copy will come from you. A great copywriter has the confidence to conduct an interview to gather what they need in the shortest time possible. We know you’re busy and we need to use our skills to ferret out details quickly that make your copy shine. Expect some “off the wall” questions, and roll with them. We’re also looking for insights into your personality so we can inject that into the copy.
Continue reading →

21 Tips to Increase Instagram Engagement

Increase Instagram followersWant to get more followers on Instagram? I recently came across this article that had a lot of great ideas on how to do just that.

Instagram is Growing Quickly

In 21 Tips to Massively Increase Instagram Engagement in 2019, author Adam Phillips reported that 13% of the world is now using this platform, and engagement is still increasing. It has more than 1 billion monthly active users, with 50% of those users following brands.

Shares, likes and comments are reporting 10X higher than Facebook, 54X higher than Pinterest, and 84X higher than Twitter. If you haven’t done so already, you should consider adding Instagram to your marketing mix.

Among the 21 tips offered by this report are:

  • Know how often to post
  • Don’t preach, tell a story instead
  • Use Instagram video subtitles and closed captions
  • Choose the right hashtags, and
  • Convert Instagram followers into email subscribers

The author goes on to explain how to put these tips into action. For example, under “Know how often to post,” he claims that the “sweet spot” is a consistent 1-2 posts a day. For when to post, he says, “Uncover your own follower’s Instagram habits by using the Insights feature of your Instagram Business Account. This helps you identify when your followers are most active.”

The article is posted on the Falcon website, so of course, there is a plug for Falcon’s social media management platform. This post does not hold any opinion as to that platform. Rather, we thought there were really good tips that might benefit those business owners and marketing managers who want and need to build their brand.

Need Social Media Marketing? Contact All the Buzz.

If you’d like to outsource your social media management, we’ll be glad to help. We can assist you in creating your social media platforms, providing content, and scheduling posts. Contact All the Buzz for expert marketing and writing.

How to Increase your SEO Rank in Voice Searches


Increase your SEO rank on voice searches

Keeping up with all the changes in today’s technology isn’t easy. Business owners have to stay on their toes to maintain their edge over their competitors. One of the up-and-coming trends is voice searches. People are using Alexa and Siri and other voice-activated search tools to help find answers to their burning questions.

Here is an article I’m sharing from Joan Stewart at The Publicity Hound on “How to Rank Well for Voice Search.”

“Hey Siri, how can a mother help a colicky baby?” asks a reporter who’s writing a story for Parents magazine.

If you’re a parenting expert who has written a blog post on “How mothers can help colicky babies,” your article has a chance of being found in voice search.

Here’s a super tip from Website Magazine on how to rank well when people are searching by voice, as well as by typing their questions into the search engines. Continue reading →