Category Archives: PR

An Insider’s Tip to Getting Your Story into the News

woman-reading-newspaper

She should be reading YOUR story.

I, like other writers, am always looking for good stories. When we writers find something we think is interesting, it is likely that others will find it interesting as well, so we pitch the story idea to magazines, newspapers, online media, etc. If the publication also believes their readership will benefit from the story, they will contract with us to write it.

But how does a story get from your company into the media? Continue reading →

Author Finds that Sometimes Publicity is Just Serendipity

I foolishly knocked my carriage clock off the mantle while cleaning one day recently and was heartbroken to see its shattered condition on the marble hearth. So I picked up the pieces and took the remains to a local clock shop.

The news wasn’t good. My clock was so badly broken that all that could be salvaged was the Seth Thomas brass face. A customer standing in line behind me, carrying his own broken mantle clock witnessed this transaction and commented on how beautiful my bright clock face was. He thought, in fact, it might fit into his own clock, which had a tired, faded face.

We held the face up and it seemed to be a perfect size match. He purchased it from me on the spot.

You Never Know Who’s Listening

While he was waiting for the clerk to research his problem, we struck up a conversation. It turns out he’s an author and has just published his second book: Titanic’s Resurrected Secret–HEW.

Having done a lot of reading about the Titanic and its survivors, I was interested–not only in the book, but in this fascinating man and his stories. Continue reading →

Working with the Media: How to Get a Story in Front of Editors | All the Buzz | PR Tips

what's-your-story image-all-the-buzz-pr

Bring your story to the media

Working with clients, in many varied industries as we at All the Buzz do, it’s interesting how we come across the same questions over and over again.  One I’ve heard most often is, “How do I work with the media? I have a story I think needs to be told.”

I must admit, even I had a fear of the media when I was an executive. Since I’ve been (and still am) a member of the media for over 30 years now, I want you to know that we’re just people. And anything you can do to make our jobs easier is always welcome.
Here’s how you can help us: Continue reading →

200th Anniversary of the Star-Spangled Banner | Linda Barrett | Articles

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Actual size of the original Star Spangled Banner as shown on the Star-Spangled Banner Flag House, http://www.flaghouse.org.

This week marks the 200th anniversary of the Star-Spangled Banner…both the national anthem and the flag that appeared so proudly over Fort McHenry during the War of 1812.  Here’s an article Linda Barrett published about it that appeared in the July/August issue of Viva Tysons Magazine (including her photographs).

As you can see, the flag was quite huge. Read the article to find out just how large the original flag was, and how the anthem came to be written.

There are also some fun facts about our American Flag that you probably didn’t know.

Read: Long May She Wave

Promoting tourism is just one of the things we do at All the Buzz. We’d be glad to help you get your company’s story in the news too.

 

Timing is Everything | All the Buzz | PR

Kim-Kardashian-and-Kanye-West-wedding

Kim Kardashian and Kanye West tie the knot

Are you a celebrity watcher?  Well, you should be.

A great way to land some PR about your business or service is to play off a major celebrity news story.

Here’s an example we recently helped create…

When Kim Kardashian and Kanye West married in March, we discovered that they were honeymooning at Castlemartr resort in Ireland. Our PR alliance approached our client, a sister castle property in Ireland, who jumped at the opportunity to have us create and distribute a press release on how anyone can honeymoon like the stars…at THEIR property–Dromoland Castle.

The key to success is timing

Continue reading →

Dromoland Castle Press Release | All the Buzz PR

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Shannigan’s Gastro Pub, The Inn at Dromoland, Ireland

All the Buzz was called upon to assist in creating buzz around a new restaurant opening–in Ireland. Located at the newly-renovated The Inn at Dromoland, Shannigan’s offers the unique and warm atmosphere of a Gastro Pub at the resort property of Dromoland Castle. Learn more in this press release.

Dromoland Castle took over what was formerly the Clare Inn adjacent to its property, renamed it The Inn at Dromoland, and has been performing renovations to the Inn ever since. The opening of Shannigan’s is the latest in its upgrade of the property to it famous standards.

I was fortunate enough to stay at Dromoland Castle just a couple of years ago and encourage anyone interested in experiencing the elegance and hospitality of staying in an Irish castle to visit.

Potomac Swim School Readies to Set New Guinness World Record | PR | All the Buzz

Potomac Swim logo, 5-13For the first time, Potomac Swim School will be participating in the attempt to break the Guinness World Record(tm) for the World’s Largest Swimming Lesson(tm), and didn’t know how to let the world (at least their local world) know about both the event and it’s purpose: to raise awareness for the Importance of Swim Safety. The event is scheduled for June 18, 2013.

In conversations with Potomac Swim School owner, Donna Boone, it was determined that the best plan of attack was Continue reading →