People need your change | Writing Quotes
“People need your craft of writing, but they need your change more.”
Seth Godin, author and dot com business executive
Writing is Hard | Writing Quotes
“Writing is thinking. To write well is to think clearly. That’s why it’s so hard.”
–David McCullough, Pulitzer-Prize winning author
Good Writing is Not a Natural Gift | Writing Quotes
“People who think well, write well…Good writing is not a natural gift. You have to learn to write well.”
David Ogilvy, founder of Ogilvy & Mather
Clarity in Business Writing | Writing Quotes
“Clarity in business writing is not a luxury.”
Sir Richard Branson, Founder, Virgin Group
Ease in Writing From Art, Not Chance | Writing Quotes
“True ease in writing comes from art, not chance,
As those move easiest who have learn’d to dance.”
Alexander Pope, An Essay on Criticism (1711)
Write Well to Stand Out From the Crowd | Writing Quotes
“By writing well, you can stand out from the crowd.
There is too much poor writing in the business world.”
Dr. Andrew Sentance, Sr. Economic Adviser, Pricewaterhousecoopers LLP
and author of Rediscovering Growth: After the Crisis
Value is What You Get
Price is what you pay.
Value is what you get.
I love this quote from Warren Buffett because it truly describes what sales and marketing is all about.
If your clients or customers are complaining about the price of the services or goods you are offering, they probably don’t understand the value of what they are buying. And this is where you need to beef up your marketing efforts.
We’ve all heard how we must feature the benefits of an item, not its features when selling. This concept takes that credo to a new level. People will pay — and pay handsomely — for something they value.
Within the past few months I had the opportunity to work with a start-up company in creating its brand and new website. We went round and round with the pricing for copywriting on their new site. If it weren’t for the fact that I was referred to them by someone they respected, I’m not sure they would have hired a copywriter at all. They simply didn’t see the value in good writing or the need to pay for it. But in the end, Continue reading →
Don’t Hire an Amateur | Writing Quotes
“If you think it’s expensive to hire a professional, wait until you hire an amateur.”
–Red Adair
The Language of Leadership | Writing Quotes
“The art of communication is the language of leadership.”
–James Humes, author and former presidential speechwriter
Publicity Is More Effective Than Advertising | Writing Quotes
“Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.”
— Richard Branson, founder of the Virgin Group
All the Buzz 