“Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.”
— Richard Branson, founder of the Virgin Group
“A copywriter is a salesperson behind a typewriter.”
“No one gets informed, educated, pitched or sold without writing.”
–Peter Bowerman, copywriting expert and author
“Copy is a direct conversation with the consumer.”
–Shirley Polykoff, American Advertising Executive
“Writing is the only thing that, when I do it, I don’t feel I should be doing something else.”
— Gloria Steinem
“Developing excellent communication skills is absolutely essential to effective leadership.
The leader must be able to share knowledge and ideas to transmit
a sense of urgency and enthusiasm to others.
If a leader can’t get a message across clearly
and motivate others to act on it, then having a message doesn’t even matter.”
– Gilbert Amelia
President and CEO of National Semiconductor Corporation
“There are different rules for reading, for thinking, and for talking.
Writing blends all three of them.”
— Mason Cooley