“By writing well, you can stand out from the crowd.
There is too much poor writing in the business world.”
Dr. Andrew Sentance, Sr. Economic Adviser, Pricewaterhousecoopers LLP
and author of Rediscovering Growth: After the Crisis
Price is what you pay.
Value is what you get.
I love this quote from Warren Buffett because it truly describes what sales and marketing is all about.
If your clients or customers are complaining about the price of the services or goods you are offering, they probably don’t understand the value of what they are buying. And this is where you need to beef up your marketing efforts.
We’ve all heard how we must feature the benefits of an item, not its features when selling. This concept takes that credo to a new level. People will pay — and pay handsomely — for something they value.
Within the past few months I had the opportunity to work with a start-up company in creating its brand and new website. We went round and round with the pricing for copywriting on their new site. If it weren’t for the fact that I was referred to them by someone they respected, I’m not sure they would have hired a copywriter at all. They simply didn’t see the value in good writing or the need to pay for it. But in the end, Continue reading →
“If you think it’s expensive to hire a professional, wait until you hire an amateur.”
“The art of communication is the language of leadership.”
–James Humes, author and former presidential speechwriter
“Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.”
— Richard Branson, founder of the Virgin Group
“A copywriter is a salesperson behind a typewriter.”
“No one gets informed, educated, pitched or sold without writing.”
–Peter Bowerman, copywriting expert and author
“Copy is a direct conversation with the consumer.”
–Shirley Polykoff, American Advertising Executive
“Writing is the only thing that, when I do it, I don’t feel I should be doing something else.”
— Gloria Steinem