Category Archives: News

All the Buzz Creates Website Copy for EverSmile Dentistry

Eversmile-Dentistry-logoAll the Buzz was instrumental in creating the copy and blog posts on the website for EverSmile Dentistry, a new practice opened by Dr. Eddie Choi, D.D.S. in Sterling, Virginia.

Dr. Choi acquired the dental practice of the retiring Dr. Rubino of Rubino Dental, opening in the same location. However, Dr. Choi’s philosophy and areas of practice had to reflect his own practice, not that of the former owner’s.

He wanted a style that was warm and friendly, while professionally explaining the services and products he offered, and he needed to differentiate himself in a crowded marketplace. Through single-subject landing pages and targeted blog posts, Dr. Choi is able to reach various segments of the population, including families, children and seniors.

Dr. Choi was joined recently by his wife, Dr. Mia Choi, D.D.S. Together they provide a wide range of dental services, including general dentistry, cosmetic dentistry and Invisalign straightening.

All the Buzz went through our usual process of gathering information in through our simple intake interview, making it easy for the client. Then we created the copy for our partner design team to work with. Together we created the beautiful site for EverSmile Dentistry. Once the site was live, blogging began, with two new blog posts a month highlighting practice news and philosophies as well as explaining various dental options and techniques.

Do You Need Great Website Copy? Contact All the Buzz.

If you need to update your website copy or create a whole new website, contact the professionals–All the Buzz. We specialize in creating websites that resonate with your audiences and ultimately draw in customers.

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Warning: Google’s October 2017 Deadline for SSL Certificates

Google-not-secure-warningIf your website receives text input (like eCommerce) but does not have an SSL certificate, come October 2017 Google Chrome will begin “punishing” sites by posting a red “Not Secure” warning visible to anyone seeking out your website.

This means that your website address must read “https” at the beginning of its address, rather than “http”. When secure, the “s”, along with a lock icon will appear in the header bar in your web address.

Sensitive text input such as passwords and credit card information are vulnerable on unencrypted sites, and the “Not Secure” warning is a reminder to those using the website that their private information is vulnerable to interception.

Read more about SSL certificates.

To obtain an SSL certificate for your website, contact your web hosting company.

As the Google safety initiative continues, all websites will eventually be required to carry the SSL certificate. Website owners should upgrade sooner rather than later in order to avoid risking business loss from the “Not Secure” notice.

Definition of an SSL Certificate

Defined as a Secure Sockets Layer, SSL creates an encrypted link between the server and a website in order to ensure that all data passing the server and browsers remains private. Without the SSL certificate, your website is vulnerable to scammers and hackers. Encryption ensures that only your intended recipient can read sensitive data.

 

 

 

 

Washington Post Reports Writing Skills Rising on the List of Job Requirements But Failing in Candidates

Washington_Post_logoThe Washington Post published an article on Sunday, August 13, 2017 titled “Writing skills are rising on the list of job requirements–and falling in candidates,” by Jeffrey K. Selingo.

Selingo continues to reports hearing an interviewer from government contracting firm, looking to hire proposal writers for federal agencies, complain about “how difficult it is to find good writers these days.”

“According to national surveys, employers want to hire college graduates who can write coherently, think creatively and analyze quantitative data. But the Conference Board has found in its surveys of corporate hiring leaders that skillful writing is one of the biggest shortfalls in workplace readiness,” Selingo said.

“That’s why so many employers now explicitly ask for writing and communications skills in their job advertisements. Experience in writing and communications are the most requested job requirements across nearly every industry, even in fields such as information technology and engineering.”

Need a Good Writer–or Writing Training? Contact All The Buzz

The most successful businesses realize that how they communicate with their customers can either make–or break–their sales, so they don’t leave the marketing copywriting up to their staff. They bring in an expert to write their website, sales materials, brochures, direct mail, proposals, and other important marketing collateral.

All the Buzz has conducted corporate training classes in how to be a better business writer, and worked with executives to assist with their writing skills. If you need writing training, or desire a great (and award-winning) business copywriter, contact All the Buzz.

–excerpted from washingtonpost.com/news/gradepoint

A Day in the Life of an Entrepreneur

This graphic can apply to writers as well as entrepreneurs. Does this look like your day?

a-day-in-the-life-of-an-entrepreneur-graphic

Media Finds Furlong Construction | All the Buzz News

buzz-graphicThis is an update to a previous post titled “All the Buzz Creates Web Site Copy for Furlong Construction Company”

In less than a month’s time after All the Buzz helped to create the new website and web copy for Furlong Construction, they received a call from a national TV producer who found the site DIRECTLY because of words we used in the copy. The producer is casting for a national TV reality show on a very specific building topic.

Furlong Construction Company owner Matthew Furlong is delighted, and it goes to show that the right copy does get noticed!