Since I like to travel and I like to write, I thought I’d combine my two loves into a travel blog called Mid-Atlantic Traveler covering the area I know best: the Mid-Atlantic region of the United States. I’ll be posting about some of my own adventures as well as interesting finds, hidden gems and plenty of things to do through our region…and beyond.
Recently we wrote about the new Frank Lloyd Wright property where you can stay overnight, the Maine Avenue Fish Market in DC, the International Water Tasting Competition (where I am a judge), the Green Bank Science Center and telescope in WV, York County PA Factory Tours and how to explore Arlington National Cemetery in Virginia, to name a few. And there are many more stories to come.
Some of my travel articles have appeared in magazines and newspapers throughout our region, and some adventures will be new to me–and possibly you. Be sure to follow our blog to keep up with the latest finds.
You Have the Opportunity to Guest Post on Mid-Atlantic Traveler!
If you’d like to write about an interesting trip, location or find in the Mid-Atlantic region, we’re always looking for people to guest post! That way you can tell people that you are a travel writer too!
Or if you don’t want to write your own piece and submit photographs, tell me about your favorite finds in the Mid-Atlantic region and we’ll be glad to write about them.
Follow Us on Mid-Atlantic Traveler
Exploring not only the world, but our own neighborhoods is a wonderful way to learn about our communities and expand our horizons. Join me in supporting Mid-Atlantic Traveler.
As a journalist, I hear fabulous stories from people every single day. Whether they are my clients or people I meet in the grocery store, I realize that everybody has a story and I am all ears to hear it.
So many business people either miss or disregard the opportunity to share their unique story with the world. And hence, they miss the many public relations opportunities the media can provide.
Why You Should Get Your Story in the Media
It Gets People Talking
If a journalist finds your story interesting, and a publisher thinks it is interesting enough to write about, then thousands of other people will too. I published a feature story about “What really goes on during spring break,” and was standing behind two moms in the grocery line one day when I overheard them talking about what they learned from the story. “I’m not sure I’ll let my daughter go without a chaperone now,” I heard one say. Think of all the people you can impact from your own story!
It Establishes You as the Expert
Nothing establishes you better as an expert in your field than a third-party endorsement. You can talk all day about how wonderful, talented and educated you are, but that’s just you talking. However, when a credible outside source — like the media — cites you as the expert or tells your story, suddenly you are elevated in the reader’s or viewer’s eyes.
You Can Get Fantastic Marketing Mileage From It
An often-missed opportunity is the ability to use your media appearance in your marketing. Business people should take every opportunity to share their print, online or video story with the world. Post about it on your social media channels and include a link. Put it on your website media page with a link (you do have one, don’t you?). Place it in your email or print newsletter. Get reprints and include them in your invoice mailings and as handouts. Frame your article and hang it prominently in a public place at work. Blow it up and use it as a visual at trade shows and meetings. Refer to it in your email signature. Cite your media appearance when doing interviews.
You Can Build On It
It is easy to build additional features from your first media appearance. Get a local article published and it instantly gives you credibility you can take to other — and larger — media. If one media outlet thinks you are credible enough to write about, others will too and it will be easier to sell each subsequent placement. Use “As Seen In” in your marketing and on your website to build credibility with your visitors and readers. Check out Scott Steinburg’s website for a good example. Know that any media you pitch will automatically go to your website to review your credentials.
Warning: It Has to Be Timely
If there is one caveat, it is that the story must be timely. It cannot be old news or the media will not be interested. And keep in mind that to publish a story in a print outlet, you need up to six months lead time. If you have a unique event coming up, or have just accomplished something important, you must jump on the opportunity to sell your story immediately. Look also for ways to tie in with current news stories or hot trends. The media is always looking for people to interview or for relevant experiences that can illustrate their stories.
Let All the Buzz Tell Your Story
As a public relations firm, All the Buzz helps business owners get their stories into the media. We’ve helped to line up television appearances, and countless feature stories in magazines and newspapers, and even set up a fan club with fan public appearances and on-site media interviews for a well-known athlete a few years ago.
If you think you have a story that can impact the world — or just your potential clients — contact All the Buzz. We’ll review your story with you, help you formulate the angle that sells, and assist in placing your story in the media.
We also provide media training for those who might feel uncomfortable prior to a media interview or appearance, and can assist in creating videos that can be shared online. Contact All the Buzz today.
All the Buzz was instrumental in creating the copy and blog posts on the website for EverSmile Dentistry, a new practice opened by Dr. Eddie Choi, D.D.S. in Sterling, Virginia.
Dr. Choi acquired the dental practice of the retiring Dr. Rubino of Rubino Dental, opening in the same location. However, Dr. Choi’s philosophy and areas of practice had to reflect his own practice, not that of the former owner’s.
He wanted a style that was Continue reading →
If your website receives text input (like eCommerce) but does not have an SSL certificate, come October 2017 Google Chrome will begin “punishing” sites by posting a red “Not Secure” warning visible to anyone seeking out your website.
This means that your website address must read “https” at the beginning of its address, rather than “http”. When secure, the “s”, along with a lock icon will appear in the header bar in your web address.
Sensitive text input such as passwords and credit card information are vulnerable on unencrypted sites, and the “Not Secure” warning is a Continue reading →
Washington Post Reports Writing Skills Rising on the List of Job Requirements But Failing in Candidates
Selingo continues to reports hearing an interviewer from government contracting firm, looking to hire proposal writers for federal agencies, complain about “how difficult it is to find good writers these days.” Continue reading →
This is an update to a previous post titled “All the Buzz Creates Web Site Copy for Furlong Construction Company”…
In less than a month’s time after All the Buzz helped to create the new website and web copy for Furlong Construction, they received a call from a national TV producer who found the site DIRECTLY because of words we used in the copy. The producer is casting for a national TV reality show on a very specific building topic.
Furlong Construction Company owner Matthew Furlong is delighted, and it goes to show that the right copy does get noticed!