Creating blog posts that rank on Google isn’t about stuffing it with keywords. In 2025, search engines are smarter than ever—and have rules and guidelines on strategies that combine SEO, reader engagement and authority building that can make your posts rank higher.

5 Ways to Write Blog Posts that Rank in 2025

1. Research the Right Keywords

Keyword research remains the foundation of any successful blog. But in 2025, it’s not about high search volume—it’s about intent. Business owners need to understand what their audience is really searching for and tailor content to meet those needs.

Use tools like Ahrefs, SEMrush or Google’s Keyword Planner to find keywords that balance search volume, competition and relevance. Long-tail keywords, especially questions or problem-based phrases often outperform generic terms in driving qualified traffic.

2. Craft Engaging, High-Quality Content

Search engines prioritize content that delivers value. Your blog posts should not only be informative, but also engaging and easy to read. Incorporate headings, bullet points and short paragraphs to make your posts scannable. Use multimedia elements like images, charts or videos to keep readers on the page longer.

“Every post we write for our clients is a mini-resource for the reader,” explains Linda Barrett, owner of All the Buzz Creative. “If someone spends time on your page because they find it genuinely helpful, that signals to Google that your site is authoritative. That’s the kind of content that ranks well.”

3. Optimize for User Experience and Mobile

Google increasingly measures user experience in its ranking algorithms. A blog that loads quickly, has a clean design and is mobile-friendly will perform better than a slow, cluttered site. Pay attention to your site speed, use responsive design and ensure your navigation is intuitive. Creating internal links to related content also improves the user experience and helps search engines understand your website structure.

4. Leverage AI and SEO Tools Strategically

AI writing tools and SEO platforms can streamline research and drafting, but they are NOT a replacement for human creativity and strategy. In 2025, the most effective blog posts combine AI efficiency with a human touch.

Use AI for brainstorming topic ideas, generating meta descriptions and optimizing readability. Pair this with data from your analytic tools to refine headlines, subheadings and calls to action.

“AI helps my business quickly analyze trends, find content gaps and even draft outlines,” Barrett says. “But the insight, storytelling and personality has to come from real humans. That’s what sets your blog apart.”

5. Promote and Build Authority

Even the best-written blog won’t rank without authority signals. Backlinks from reputable websites, social shares and engagement metrics all influence rankings.

“Think of your blog as part of your larger marketing ecosystem,” Barrett describes. “Share your posts on social media, reach out to industry partners for collaboration and encourage customer engagement. The more authoritative signals you generate, the better your chances of ranking.”

Related post: Why Your Business Shouldn’t Rely on AI for your Website and Blog Content.

Outsource Your Blog Writing to All the Buzz Creative

When it comes to creating blog posts that truly perform, All the Buzz Creative is your partner of choice. We combine SEO expertise, engaging storytelling, easy-to-read, compelling content with data-driven strategy to craft content that ranks, attracts the right audience and builds your authority. “We don’t just write blog posts, we create marketing assets for our clients,” Barrett adds.

With All the Buzz Creative, outsourcing your blogging is simple, effective and aligned with your brand. Let us handle the strategy and writing so you can focus on running your business while your blog works to grow it.

Contact All the Buzz Creative

High-ranking, engaging blogs are no longer optional—they’re essential. Turn your blog into a marketing powerhouse by contacting us today.