Curry Mantra celebrates Indian food with its Palak-Tiki

Zagat-rated Indian restaurant Curry Mantra celebrated its one-year anniversary in April 2012 with a huge expansion. They contracted with All the Buzz to create a two-fold public relations campaign.

GOALS

First, they wanted to announce their expansion grand opening and one year anniversary to the press.

Second, they wanted to reach area restaurant reviewers, especially noted reviewer Tom Sietsema from the Washington Post.

RESULTS

The news release resulted in coverage in area newspapers, a film crew from the local NBC news team, and a great review from Tom Sietsema.

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Photo credit: Curry Mantra