Zagat-rated Indian restaurant Curry Mantra celebrated its one-year anniversary in April 2012 with a huge expansion. They contracted with All the Buzz to create a two-fold public relations campaign.
GOALS
First, they wanted to announce their expansion grand opening and one year anniversary to the press.
Second, they wanted to reach area restaurant reviewers, especially noted reviewer Tom Sietsema from the Washington Post.
RESULTS
The news release resulted in coverage in area newspapers, a film crew from the local NBC news team, and a great review from Tom Sietsema.
- Read Curry Mantra’s press release, created and distributed by All the Buzz.
- Read Curry Mantra’s anniversary and expansion coverage in the Connections Newspapers.
- Read Tom Sietsema’s Washington Post review of Curry Mantra.
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