We all know that we should be blogging in our business. Blog posts not only keep relevant content on our website for search engine optimization (SEO) purposes, they give people a way to learn more about what you do and what you can do for them. There are a number of types of blog posts, as we’ll discuss here.

Types of Blog Posts:

• Story
  Tell readers a story about your product, your company, a client case study, or an industry happening. People love to read about other people’s experiences.
• List
  Offer an easy-to-read bulleted list of items that can help someone overcome an obstacle or organize their lives, for example.
• How To
  Take the reader step by step through a process to an outcome. Highlight how to best use and benefit from one of your products or services.
• Your Process
  Show readers how you work, or how your product comes to market. Show how the product works. Videos work great in this type of post.
• Interview
  Interview a company executive or staff member, an industry icon, a product user, or a celebrity. Post the interview questions and answers, or video interview.
• Roundup
  A roundup post collects related items into one theme, like “The 6 Best” of something. Use roundup articles to gather experts on a particular topic. Post their responses and link to their websites. They have a vested interest in sharing the post with their own followers.
• Point of View or Opinion
  Share your point of view or opinion on a particular topic. Look for trends in your industry that you can expound upon.
• Controversy
  Likewise, look for current controversies in the news or industry and provide current information on your side of the story.
• Contests or Giveaways
  Use the post to generate excitement about a product or service through a contest or giveaway. Relate the prize to your business in some way. Ask the readers to perform an action, such as signing up for your newsletter, to either enter for a prize or access a free giveaway such as a special report.
• Prediction
  Offer your predictions as an expert in your field. Can you give your views on how the industry will fare in the next few months or year?
• Dilemma
  People love to read about problems and how they were solved. Has a particular dilemma arisen in your business, or with your product or service? How did it happen? How did you resolve it?

There are so many ways to blog about your business, products and services, as is evident by these types of blog posts. Hopefully this will give you some new ways to think about your posts and what to write.

If you need help developing a blog strategy or in creating dynamic posts, All the Buzz can help. Contact us to ask about our blog writing service.

–Inspired by “Blogging for Writers: How Authors and Writers Build Successful Blogs”