Instagram is Growing Quickly
In 21 Tips to Massively Increase Instagram Engagement in 2019, author Adam Phillips reported that 13% of the world is now using this platform, and engagement is still increasing. It has more than 1 billion monthly active users, with 50% of those users following brands.
Shares, likes and comments are reporting 10X higher than Facebook, 54X higher than Pinterest, and 84X higher than Twitter. If you haven’t done so already, you should consider adding Instagram to your marketing mix.
Among the 21 tips offered by this report are:
- Know how often to post
- Don’t preach, tell a story instead
- Use Instagram video subtitles and closed captions
- Choose the right hashtags, and
- Convert Instagram followers into email subscribers
The author goes on to explain how to put these tips into action. For example, under “Know how often to post,” he claims that the “sweet spot” is a consistent 1-2 posts a day. For when to post, he says, “Uncover your own follower’s Instagram habits by using the Insights feature of your Instagram Business Account. This helps you identify when your followers are most active.”
The article is posted on the Falcon website, so of course, there is a plug for Falcon’s social media management platform. This post does not hold any opinion as to that platform. Rather, we thought there were really good tips that might benefit those business owners and marketing managers who want and need to build their brand.
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