Tag Archives: copywriter Linda Barrett

The Difference Between a White Paper and an E-Book

Many business owners are told that they need to create a downloadable document that can help them explain their business, support their findings, provide education, set themselves apart as an expert in their field, or used as a free giveaway to help build a list. This can be a white paper or an e-book.

In speaking with business owners, I find that they are often confused about the differences between a white paper or an e-book and which is the appropriate item to create and offer. Continue reading →

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How Can You Charge That? It Only Took You Five Minutes!

Pablo-PicassoPablo Picasso was sitting in a restaurant one day when a woman walked up and asked if he would draw her a sketch. He said OK, and jotted down a quick sketch. When the woman went to take the drawing, Picasso held back and said, “That will be $10,000.”

The woman was outraged. “How can you charge me $10,000 when it only took you five minutes!”

Picasso politely answered, “No ma’am. It took me 50 years.” Continue reading →