Tag Archives: power of active voice

Want More Sales? Writing in Active Voice Gets Others Excited

eliminate-passive-voice-in-writingEven as a professional writer, I have to review everything I write to make sure I am writing in “active voice.” I review for it in my professional writing as well as my everyday correspondences via email or letters, and believe it or not, I usually find at least one place where I can make my writing stronger.

What is Active Voice?

When using active voice, the subject of the sentence performs the action expressed in the verb: The girl brushed the dog. An example of this same sentence in passive voice would be: The dog was brushed by the girl. One tip for identifying a passive sentence is to look for the word “by.”

Why is Active Voice Important?

Active voice sentences are preferable in writing because Continue reading →