If you have ever worked with a creative agency to mount a new website, you’ve probably been asked to provide the website copy up front. This can be daunting to someone who is unfamiliar with building a website, or to a person intimidated by writing. (That’s why we get brought in so often.)
Different agencies work in different ways: some want the copy up front, while others provide a template “look” first and then build the copy based on the template.
Which should come first: the copy or the design?
I find this dilemma similar to the age-old question “Which comes first, the chicken or the egg?”, and as with the chicken query, both can be correct. Continue reading →