Most Popular B2B Content Marketing Tactics | Marketing Tips | All the Buzz

B2B-content-marketing-usage-by-tacticAccording to the Content Marketing Institute/MarketingProfs research,
over 90% of all marketers use content marketing in some way.

If you’re not using content marketing, you should be. Here is a graphic of the most popular tactics of B2B content that you should find helpful when defining your content marketing strategy. (Detailed below).

Most Popular Content Marketing Tactics

  • 87%        Social media – other than blogs
  • 83%        Articles on your website
  • 78%        eNewsletters
  • 77%        Blogs
  • 71%        Case Studies
  • 70%        Videos
  • 70%        Articles on other websites
  • 69%        In-person events
  • 61%        White pages
  • 59%        Webinars/webcasts
  • 44%        Research reports
  • 40%        Microsites
  • 38%        Infographics
  • 38%        Branded content tools
  • 33%        Mobile content
  • 32%        eBooks
  • 31%        Print magazines
  • 29%        Books
  • 28%        Virtual conferences
  • 27%        Podcasts
  • 26%        Licensed/Syndicated content
  • 26%        Mobile apps
  • 25%        Digital magazines
  • 24%        Print newsletters
  • 20%        Annual reports
  • 11%        Games/gamification

If you have questions on how to create any of these items, please contact All the Buzz.  We’re experts at creating dynamic content that gets results.

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