According to the Content Marketing Institute/MarketingProfs research,
over 90% of all marketers use content marketing in some way.

If you’re not using content marketing, you should be. Here is a graphic of the most popular tactics of B2B content that you should find helpful when defining your content marketing strategy. (Detailed below).

Most Popular Content Marketing Tactics

• 87%        Social media – other than blogs
• 83%        Articles on your website
• 78%        eNewsletters
• 77%        Blogs
• 71%        Case Studies
• 70%        Videos
• 70%        Articles on other websites
• 69%        In-person events
• 61%        White pages
• 59%        Webinars/webcasts
• 44%        Research reports
• 40%        Microsites
• 38%        Infographics
• 38%        Branded content tools
• 33%        Mobile content
• 32%        eBooks
• 31%        Print magazines
• 29%        Books
• 28%        Virtual conferences
• 27%        Podcasts
• 26%        Licensed/Syndicated content
• 26%        Mobile apps
• 25%        Digital magazines
• 24%        Print newsletters
• 20%        Annual reports
• 11%        Games/gamification

If you have questions on how to create any of these items, please contact All the Buzz.  We’re experts at creating dynamic content that gets results.