I foolishly knocked my carriage clock off the mantle while cleaning one day recently and was heartbroken to see its shattered condition on the marble hearth. So I picked up the pieces and took the remains to a local clock shop.
The news wasn’t good. My clock was so badly broken that all that could be salvaged was the Seth Thomas brass face. A customer standing in line behind me, carrying his own broken mantle clock witnessed this transaction and commented on how beautiful my bright clock face was. He thought, in fact, it might fit into his own clock, which had a tired, faded face.
We held the face up and it seemed to be a perfect size match. He purchased it from me on the spot.
You Never Know Who’s Listening
While he was waiting for the clerk to research his problem, we struck up a conversation. It turns out he’s an author and has just published his second book: Titanic’s Resurrected Secret–HEW.
Having done a lot of reading about the Titanic and its survivors, I was interested–not only in the book, but in this fascinating man and his stories.
Since I found him so engaging, I thought others might too, I told him I too was a writer and proposed that I write a feature story about him and his books for Viva Tysons, Northern Virginia’s upscale lifestyle magazine. He loved the idea.
To make a long story short, I pitched the article, sold, wrote and published it, titled “My Last and Final Dream: An Interview with Author J. Robert DiFulgo,” all within a month’s time. Read my article here.
(If my article gets you excited about reading the book, use this link to Titanic’s Resurrected Secret – HEW to purchase it for yourself from Amazon.com.)
As a result, readers in the Northern Virginia area learned about Robert DiFulgo and his books and Robert ended up with a PDF version of the story he can use for his own marketing. He plans to post it on his website and social media, and send it via email to his mailing list, prospects, friends and family.
The best part is: it didn’t cost Robert anything for this publicity! The magazine paid me to write the article. It all came from a serendipitous meeting that will end up breathing new life and excitement into Robert’s publicity efforts.
Moral: We’re Always Looking for Great Stories
If you think you have a great story about your business, believe that others will think so too. Pitch your idea to a writer or editor and see if you can land a feature story. If you don’t know how to do this, contact me at firstname.lastname@example.org. As a writer, we’re always looking for great stories.
Postscript: The clock face fit perfectly into Robert’s clock and looks beautiful. It too, has a new life.