Value is What You Get
Price is what you pay.
Value is what you get.
I love this quote from Warren Buffett because it truly describes what sales and marketing is all about.
If your clients or customers are complaining about the price of the services or goods you are offering, they probably don’t understand the value of what they are buying. And this is where you need to beef up your marketing efforts.
We’ve all heard how we must feature the benefits of an item, not its features when selling. This concept takes that credo to a new level. People will pay — and pay handsomely — for something they value.
Within the past few months I had the opportunity to work with a start-up company in creating its brand and new website. We went round and round with the pricing for copywriting on their new site. If it weren’t for the fact that I was referred to them by someone they respected, I’m not sure they would have hired a copywriter at all. They simply didn’t see the value in good writing or the need to pay for it. But in the end, Continue reading →
Do You Have Passion For Your Business? Take This Quick Quiz.
If you don’t love your business, you probably dread going to work every day. It’s a bad feeling. And unfortunately, it is not only you who feels that way, your customers pick up on it as well.
They say that those who are passionate about what they do never feel as if they are working. Their passion is what drives them, and what makes them successful.
Wonder if you’re still passionate about your business? Take this quick quiz to find out: Continue reading →
Google’s Rules on “Duplicate Content”
Any good web designer or web copywriter will tell you that you cannot have duplicate content on your site. They’re right–in most cases.
According to Google, “Duplicate content refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.” This means that when writing good web copy, each page should be original and blocks of copy should not be repeated within your site. Continue reading →
What is it You’re Truly Selling?
I was listening to a TED Talk today that offered to teach people how to find their true calling in just five minutes. In it, the speaker, Adam Leipzig, asked the audience five questions:
- What is your name?
- What do you do?
- Who do you do it for?
- What do those people want and need?
- How do they change as a result?
An Insider’s Tip to Getting Your Story into the News
I, like other writers, am always looking for good stories. When we writers find something we think is interesting, it is likely that others will find it interesting as well, so we pitch the story idea to magazines, newspapers, online media, etc. If the publication also believes their readership will benefit from the story, they will contract with us to write it.
But how does a story get from your company into the media? Continue reading →
Article: National Aquarium
There’s something about seeing your story in print that never gets old. I also find it especially thrilling when my photographs are also printed, as in this beautiful montage for my article about the National Aquarium (see photos and story here) in the May/June 2016 issue of Viva Tysons magazine.
Have a story you’d like to see in print? Contact All the Buzz to find out how we can help.
6 Steps to a Better Presentation
Sometime in your career, you’ve been asked to give a presentation. Maybe it went well. Or maybe it didn’t. The answer lies with your audience. Did they listen attentively and ask questions, or did they look at their watches and dart out the door once you were done?
There is a science to giving a good presentation and professionals know they just can’t wing it. A good presentation is carefully researched, written and practiced ahead of time, keeping the audience’s interests in mind. Here are six steps that can help you develop a better presentation.
How to Give a Better Presentation
- Find out who your audience is. Then single out a couple of members or leaders and send a questionnaire or hold an interview in advance to find out what issues they are facing, or what it is they really want to learn or know. Incorporate this information into your presentation.
- If you must use slides, use them as visual backup to what you are saying. Do not outline your presentation on the slides and read it to your audience.
Should You Write in Full Sentences or Fragments?
When I run my work through Spell Check, I’m often stopped by the phrase “Fragment (consider revising.)” Does this happen to you?
While Spell Check helps me find spelling and spacing errors, it doesn’t really know about conversational writing style. Writing for blogs, the web, or social media is different than writing novels or papers. You MUST use sentence fragments.
Yes, use fragments
People don’t speak in full, formal sentences. They speak in fragments. And the point of engaging an audience is to stimulate a “conversation.” I’m sure you’ve heard people say, Continue reading →
What Does a Modern Web Writer Look Like?
My inbox today contained a great infographic titled The Perfect Anatomy of a Modern Web Writer. It explains what we, as web writers, need in our arsenal as professional writers, as well as demonstrates what to look for when hiring a web writer. So I thought I’d share it.
The Perfect Anatomy of a Modern Web Writer
- Outstanding Copywriting Ability. Copywriting begins with knowing your customer’s hope and fears, her principles and problems…and then figuring out how to help her achieve her goals and ease her pains.
- Storytelling Skills. Storytelling creates a narrative that spellbinds people. There’s no debate: the best web writers are also the best storytellers.