Tag Archives: website copywriter

All the Buzz Creates Website Copy for EverSmile Dentistry

Eversmile-Dentistry-logoAll the Buzz was instrumental in creating the copy and blog posts on the website for EverSmile Dentistry, a new practice opened by Dr. Eddie Choi, D.D.S. in Sterling, Virginia.

Dr. Choi acquired the dental practice of the retiring Dr. Rubino of Rubino Dental, opening in the same location. However, Dr. Choi’s philosophy and areas of practice had to reflect his own practice, not that of the former owner’s.

He wanted a style that was Continue reading →

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What Does a Modern Web Writer Look Like?

My inbox today contained a great infographic titled The Perfect Anatomy of a Modern Web Writer.  It explains what we, as web writers, need in our arsenal as professional writers, as well as demonstrates what to look for when hiring a web writer. So I thought I’d share it.

The Perfect Anatomy of a Modern Web Writer

  1. image-of-modern-web-writer-infographicOutstanding Copywriting Ability.  Copywriting begins with knowing your customer’s hope and fears, her principles and problems…and then figuring out how to help her achieve her goals and ease her pains.
  2. Storytelling Skills.  Storytelling creates a narrative that spellbinds people. There’s no debate: the best web writers are also the best storytellers.

Continue reading →