5 Ways to Write Blog Posts that Rank in 2025
Creating blog posts that rank on Google isn’t about stuffing it with keywords. In 2025, search engines are smarter than ever—and have rules and guidelines on strategies that combine SEO, reader engagement and authority building that can make your posts rank higher.
5 Ways to Write Blog Posts that Rank in 2025
1. Research the Right Keywords
Keyword research remains the foundation of any successful blog. But in 2025, it’s not about high search volume—it’s about intent. Business owners need to understand what their audience is really searching for and tailor content to meet those needs.
Use tools like Ahrefs, SEMrush or Google’s Keyword Planner to find keywords that balance search volume, competition and relevance. Long-tail keywords, especially questions or problem-based phrases often outperform generic terms in driving qualified traffic.
2. Craft Engaging, High-Quality Content
Search engines prioritize content that delivers value. Your blog posts should not only be informative, but also engaging and easy to read. Incorporate headings, bullet points and short paragraphs to make your posts scannable. Use multimedia elements like images, charts or videos to keep readers on the page longer.
“Every post we write for our clients is a mini-resource for the reader,” explains Linda Barrett, owner of All the Buzz Creative. “If someone spends time on your page because they find it genuinely helpful, that signals to Google that your site is authoritative. That’s the kind of content that ranks well.”
3. Optimize for User Experience and Mobile
Google increasingly measures user experience in its ranking algorithms. A blog that loads quickly, has a clean design and is mobile-friendly will perform better than a slow, cluttered site. Pay attention to your site speed, use responsive design and ensure your navigation is intuitive. Creating internal links to related content also improves the user experience and helps search engines understand your website structure.
4. Leverage AI and SEO Tools Strategically
AI writing tools and SEO platforms can streamline research and drafting, but they are NOT a replacement for human creativity and strategy. In 2025, the most effective blog posts combine AI efficiency with a human touch.
Use AI for brainstorming topic ideas, generating meta descriptions and optimizing readability. Pair this with data from your analytic tools to refine headlines, subheadings and calls to action.
“AI helps my business quickly analyze trends, find content gaps and even draft outlines,” Barrett says. “But the insight, storytelling and personality has to come from real humans. That’s what sets your blog apart.”
5. Promote and Build Authority
Even the best-written blog won’t rank without authority signals. Backlinks from reputable websites, social shares and engagement metrics all influence rankings.
“Think of your blog as part of your larger marketing ecosystem,” Barrett describes. “Share your posts on social media, reach out to industry partners for collaboration and encourage customer engagement. The more authoritative signals you generate, the better your chances of ranking.”
Related post: Why Your Business Shouldn’t Rely on AI for your Website and Blog Content.
Outsource Your Blog Writing to All the Buzz Creative
When it comes to creating blog posts that truly perform, All the Buzz Creative is your partner of choice. We combine SEO expertise, engaging storytelling, easy-to-read, compelling content with data-driven strategy to craft content that ranks, attracts the right audience and builds your authority. “We don’t just write blog posts, we create marketing assets for our clients,” Barrett adds.
With All the Buzz Creative, outsourcing your blogging is simple, effective and aligned with your brand. Let us handle the strategy and writing so you can focus on running your business while your blog works to grow it.
Contact All the Buzz Creative
High-ranking, engaging blogs are no longer optional—they’re essential. Turn your blog into a marketing powerhouse by contacting us today.
4 Tips to Creating Content that Builds Trust with Homeowners
For Home Remodelers, Home Builders and Home Services Pros.
Creating content that builds trust is about forming real connections with homeowners who are about to make a big investment in their home. Whether they’re remodeling a kitchen, building a new custom home, or designing a landscaping plan, they way you present your business online can play a huge role in whether a potential client reaches out to your company—or keeps scrolling. Here are four key strategies to help you create content that builds trust with homeowners.
1. Start With Transparency: Show the Process
Homeowners want more than pretty photos; they want to know how things work. Use your content to walk them through the process. What happens after the consultation? How long does a typical kitchen remodel take? What should a homeowner expect when construction starts? Sharing this type of information up front builds confidence, allays apprehensions, and helps set realistic expectations.
Don’t be afraid to talk about potential delays, common challenges or how you handle change orders. Transparency shows that you’ve seen it all before and have systems in place to handle the unexpected. Use behind-the-scenes videos, timelines and step-by-step blog posts to demonstrate your organization, communication and professionalism.
2. Use Real Stories: Highlight Your Clients’ Experiences
People love to see what others have done and want to feel a shared connection. Sharing real stories from your past clients adds credibility to your brand. Use testimonials, before-and-after galleries and video interviews so potential clients can envision themselves working with you and achieving similar results.
Go beyond generic praise and highlight specific problems and outcomes. For example, share how you helped a client stay on budget, solved a tricky layout problem or incorporated their must-haves into the final design. These stories humanize your business and make it relatable.
3. Provide Value-Driven Education, Not Just a Sales Pitch
“Trust isn’t built in one blog post or a flashy headline. It’s built in the quiet, intentional moments—when your website answers their biggest questions, when your social media tells the truth about delays or budgets, and when your emails sound like they’re written by a human, not a sales funnel,” explains Linda Barrett, owner of All the Buzz Creative. “That’s the kind of content that makes people feel safe saying yes to you.”
Homeowners don’t want to be sold to; they want to be informed. Use your content to answer the questions they’re already asking—you’ve heard them before. How do I choose the right contractor? What should I budget for a bathroom remodel? What’s the difference between quartz and granite?
When you provide helpful, educational content without a hard sell, you position yourself as a trusted expert. Invite questions or a free consultation. Create a blog, FAQ section on your site, or quick Instagram reels with homeowner tips to demonstrate your knowledge and show you’re genuinely there to help—not just to win the job.
4. Be Consistent Across All Channels
Consistency builds credibility. Ensure your website, social media, email campaigns and printed and digital materials all reflect the same tone, branding and message. Keep your content updated with your current services, staff and project photos. Outdated information or conflicting messages can raise red flags. When everything looks and sounds cohesive, homeowners are more likely to trust that their project is in good hands.
As a remodeler, builder or home services provider, you already know how important trust is on the job site. Strong, strategic content helps homeowners feel informed, understood and confident about reaching out—and that’s where the real business growth begins.
All the Buzz Creative. Copywriting and Content Creation for Remodelers, Builders and Home Services Companies
“If your content makes people feel informed, respected, and comfortable—that’s a win, whether they call you tomorrow or six months from now,” Barrett says.
At All the Buzz Creative, we understand that great content is about building trust, driving engagement and helping service-based businesses connect with real people. We specialize in crafting authentic, strategic messaging that reflects your voice and speaks directly to your ideal clients. With more than 30 years of experience in these fields, we know how to translate your expertise into clear, compelling content that gets results.
We take time to learn your business, understand your goals and develop content that works hard for you across your website, blog, email campaigns, newsletters, digital marketing and social platforms. With All the Buzz, you get a content strategy built to support your brand.
Contact Us
Contact us at info @ allthebuzz.net to learn more.
Photo by Ronda Dorsey on Unsplash.
The WRONG Ways to Blog
There are many right reasons to blog, but that doesn’t stop people from blogging for the WRONG reasons. Here is a quick list of what a blog won’t do for you, and why you should not position your blog in these ways.
1. You tell people what you want them to know rather than what they want to know.
People come to your blog to find answers to their questions. What are the most common things clients or potential clients ask about your business, service or product? What are the most often-listed questions on the Internet on this subject? When you hear or find questions, write them down and use these as blog topics.
2. You write in “corporate speak.”
A blog is a casual conversation between you and the readers. Talking in a corporate language, or using acronyms, will turn off your readers rather than engage them. Save the corporate talk for your white papers when readers want to know intricate details.
3. You think you won’t be original.
If you’re holding back from publishing a business blog because you think you don’t have anything original to say, you’re wrong. When your prospects are researching their question, they are looking for 1) answers and 2) rapport. If they have the choice between two (or more) companies, they will likely choose the one they feel speaks to them. You don’t have to have original thoughts; you just need to be sincere.
Win a Sale with the Triangulation Technique
I came across a wonderful technique from Ed Gandia (copywriter, author, speaker and coach) that helps answer the dilemma of not having specific samples to show a client.
Here’s the scenario: your prospective client is a dentist, for example, and while you’re pitching your service, the prospect asks if you have any experience working with businesses like his.
You don’t.
You could just say “no” and walk away. Instead, Gandia offers this alternative: the triangulation technique.
The Triangulation Technique
The steps of the Triangulation Technique are as follows, in this order:
- The client wants a project done and asks if you have specific experience in their field. You don’t.
- You tell the client what you DO have and have done, and offer examples.
- You justify why you will do a great job and ask for the sale.
1. Tell Them What You DO Have
Instead, of “no,” you answer, “I don’t have that specific experience…but here’s what I DO have that will enable me to do a good job.” Proceed to show specific examples that would relate to this type of job–even if it was in a different field. Continue reading →
How Do You Prove Your Expertise?
I follow marketing expert Marcia Yudkin, author of The Marketing Minute, and her latest marketing advice got me thinking. She begins with stating that your About page must address two crucial questions your prospects might wonder:
- Are you, in fact, good at what you do?
- Can I count on you to deliver as promised?
She goes on to state that your bio must include what marketers call “proof elements.” Without them, you have a trustworthiness gap.
So what are proof elements?
A proof element must provide an external indicator of competence and reliability. That means the proof must come from an outside source other than yourself or someone within your organization. Here are some examples and ways you can obtain and use your proof elements.
Types of Third-Party Proof Elements
Testimonials
Most websites have a page dedicated to testimonials. These are endorsements of a personal experience this person had with you or your company regarding quality and reliability. You should include the person’s name (or at least their initials and city), or a reference to the source, in every post to ensure that it is indeed an outside source. If you don’t have a testimonials page on your website, add one. People love to hear about other people’s experiences and trust their opinions. Testimonials can be written, or opt for video testimonials of your customers talking about their experience. Continue reading →
Why Should I Blog?
Is blogging a difficult thing to do? No. Is it essential? Yes. Many clients ask us, “Why should I blog?” That shows us that they don’t know or understand the benefits of blogging, so let’s review those benefits here.
Blogging attracts interested prospects
People are searching the Internet for answers to solve their problems. When your business blog post offers that solution, you are immediately on their radar as a qualified resource, without their having to make a commitment.
Blogging establishes and reinforces your expertise
Your business blog posts are prime locations in which to establish and reinforce your expertise in your field. Post answers to the most often-asked questions about your business. Post evidence of your expertise with awards and links to articles in which you appear. Post proof that you are an expert with examples and explanations of your products and services. Post reviews and testimonials. There are numerous ways you can build your credibility.
The business mentorship organization Score offers 10 reasons to keep an active business blog, beginning with the fact that “customers who read your blog at 97% more likely to click on your website.” The answer to “Why should I blog” is to attract and convince potential customers and clients. Continue reading →
Writing is Hard | Writing Quotes
“Writing is thinking. To write well is to think clearly. That’s why it’s so hard.”
–David McCullough, Pulitzer-Prize winning author
What to Look for in a Really Good Copywriter
The hardest thing any business owner can do is to write about him or herself or their business. It just can’t be done—or at least done well. You need that outside eye—preferably a writer with a good marketing background and solid writing reputation—to create copy about you that others will find compelling. If you try to write about yourself, you will get bogged down in too many details, wondering which are the most important. You will also labor for hours on end trying to get the copy “just right.”
What Makes a Really Good Copywriter?
When you’ve decided it is best for both your sanity and your time to hire an outside writer, here’s what you should look for:
Style of copywriting experience
Your copywriter should be up to date on the latest ways to write for the particular medium you’re writing for, be it the web, brochures, a media kit or an author bio, for example. The writing styles for each are entirely different. If the writer doesn’t know the difference, look for one who does.
Great interview skills
Most of the information for the copy will come from you. A great copywriter has the confidence to conduct an interview to gather what they need in the shortest time possible. We know you’re busy and we need to use our skills to ferret out details quickly that make your copy shine. Expect some “off the wall” questions, and roll with them. We’re also looking for insights into your personality so we can inject that into the copy.
Continue reading →
25 Ways to Drive Traffic to Your Business Blog
Do you write a blog for your business and keep posting to it regularly? It’s a great way to talk about your industry, provide information about your business, and to entertain. It’s also a great way to build a following for your business. Yet many business owners ask how to make people aware of their blog and to attract followers.
25 Ways to Drive Traffic to Your Business Blog
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- Tell everyone you have a blog
- Post your blog name and link in your email signature
- Include your blog link on your business cards, stationery and all forms
- Add your blog link to your bio
- Post snippets of your blog posts on your social media with links to the blog
- Add your blog link to your social media profiles
- Be active on your social media accounts and social networking sites like StumbleUpon and Mixx
Check Out Our Travel Blog: Mid-Atlantic Traveler
Since I like to travel and I like to write, I thought I’d combine my two loves into a travel blog called Mid-Atlantic Traveler covering the area I know best: the Mid-Atlantic region of the United States. I’ll be posting about some of my own adventures as well as interesting finds, hidden gems and plenty of things to do through our region…and beyond.
Recently we wrote about the new Frank Lloyd Wright property where you can stay overnight, the Maine Avenue Fish Market in DC, the International Water Tasting Competition (where I am a judge), the Green Bank Science Center and telescope in WV, York County PA Factory Tours and how to explore Arlington National Cemetery in Virginia, to name a few. And there are many more stories to come. Continue reading →
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