Is blogging a difficult thing to do? No. Is it essential? Yes. Many clients ask us, “Why should I blog?” That shows us that they don’t know or understand the benefits of blogging, so let’s review those benefits here.

Blogging attracts interested prospects

People are searching the Internet for answers to solve their problems. When your business blog post offers that solution, you are immediately on their radar as a qualified resource, without their having to make a commitment.

Blogging establishes and reinforces your expertise

Your business blog posts are prime locations in which to establish and reinforce your expertise in your field. Post answers to the most often-asked questions about your business. Post evidence of your expertise with awards and links to articles in which you appear. Post proof that you are an expert with examples and explanations of your products and services. Post reviews and testimonials. There are numerous ways you can build your credibility.

The business mentorship organization Score offers 10 reasons to keep an active business blog, beginning with the fact that “customers who read your blog at 97% more likely to click on your website.” The answer to “Why should I blog” is to attract and convince potential customers and clients. Continue reading →