“Copy is a direct conversation with the consumer.”
–Shirley Polykoff, American Advertising Executive
“Writing is the only thing that, when I do it, I don’t feel I should be doing something else.”
— Gloria Steinem
“Developing excellent communication skills is absolutely essential to effective leadership.
The leader must be able to share knowledge and ideas to transmit
a sense of urgency and enthusiasm to others.
If a leader can’t get a message across clearly
and motivate others to act on it, then having a message doesn’t even matter.”
– Gilbert Amelia
President and CEO of National Semiconductor Corporation
“There are different rules for reading, for thinking, and for talking.
Writing blends all three of them.”
— Mason Cooley
“Experts Research. Amateurs Guess.”
“True ease in writing comes from art, not chance,
as those who move easiest have learned to dance.”
“You can have brilliant ideas, but if you can’t get them across,
your ideas won’t get you anywhere.”
— Lee Iacocca