“Clarity in business writing is not a luxury.”
Sir Richard Branson, Founder, Virgin Group
“By writing well, you can stand out from the crowd.
There is too much poor writing in the business world.”
Dr. Andrew Sentance, Sr. Economic Adviser, Pricewaterhousecoopers LLP
and author of Rediscovering Growth: After the Crisis
“Developing excellent communication skills is absolutely essential to effective leadership.
The leader must be able to share knowledge and ideas to transmit
a sense of urgency and enthusiasm to others.
If a leader can’t get a message across clearly
and motivate others to act on it, then having a message doesn’t even matter.”
– Gilbert Amelia
President and CEO of National Semiconductor Corporation
“Experts Research. Amateurs Guess.”
“You can have brilliant ideas, but if you can’t get them across,
your ideas won’t get you anywhere.”
— Lee Iacocca