Sometimes even the smallest amount of writing can have a big impact on your business. Take this fortune for example. I brought home several fortune cookies from a restaurant not too long ago, and just recently opened the cookie to enjoy it. Inside I found this fortune that’s shown in the picture.

At first, I thought “Wow!  A free dessert!”  Didn’t you? Then I realized what a big mistake this restaurant made. Do you see it? Continue reading →