What is it You’re Truly Selling?
I was listening to a TED Talk today that offered to teach people how to find their true calling in just five minutes. In it, the speaker, Adam Leipzig, asked the audience five questions:
- What is your name?
- What do you do?
- Who do you do it for?
- What do those people want and need?
- How do they change as a result?
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Miss-Fortune for This Restaurant
Sometimes even the smallest amount of writing can have a big impact on your business. Take this fortune for example. I brought home several fortune cookies from a restaurant not too long ago, and just recently opened the cookie to enjoy it. Inside I found this fortune that’s shown in the picture.
At first, I thought “Wow! A free dessert!” Didn’t you? Then I realized what a big mistake this restaurant made. Do you see it? Continue reading →
