Business owners may say that they aren’t using direct mail any more, but statistics show that customers want to receive it. Direct mail isn’t dead after all. Following email as the first choice in receiving business communications, direct mail showed a very strong presence.
Customer Communication Preferences
In a recent study released by MarketingSherpa, 2,057 adults were asked how they would prefer companies to communicate with them. Their top two responses were:
- Email – 72%
- Postal Mail – 48%