Are you a celebrity watcher? Well, you should be.
A great way to land some PR about your business or service is to play off a major celebrity news story.
Here’s an example we recently helped create…
When Kim Kardashian and Kanye West married in March, we discovered that they were honeymooning at Castlemartr resort in Ireland. Our PR alliance approached our client, a sister castle property in Ireland, who jumped at the opportunity to have us create and distribute a press release on how anyone can honeymoon like the stars…at THEIR property–Dromoland Castle.
The key to success is timing
All the Buzz was called upon to assist in creating buzz around a new restaurant opening–in Ireland. Located at the newly-renovated The Inn at Dromoland, Shannigan’s offers the unique and warm atmosphere of a Gastro Pub at the resort property of Dromoland Castle. Learn more in this press release.
Dromoland Castle took over what was formerly the Clare Inn adjacent to its property, renamed it The Inn at Dromoland, and has been performing renovations to the Inn ever since. The opening of Shannigan’s is the latest in its upgrade of the property to it famous standards.
I was fortunate enough to stay at Dromoland Castle just a couple of years ago and encourage anyone interested in experiencing the elegance and hospitality of staying in an Irish castle to visit.