Kim Kardashian and Kanye West tie the knot

Are you a celebrity watcher?  Well, you should be.

A great way to land some PR about your business or service is to play off a major celebrity news story.

Here’s an example we recently helped create…

When Kim Kardashian and Kanye West married in March, we discovered that they were honeymooning at Castlemartr resort in Ireland. Our PR alliance approached our client, a sister castle property in Ireland, who jumped at the opportunity to have us create and distribute a press release on how anyone can honeymoon like the stars…at THEIR property–Dromoland Castle.

The key to success is timing

Timing is everything. The closer to the actual event you send out your release, news item, or blog post, the more publicity it will generate. We sent our release immediately after we heard the news, while the media was still all-abuzz.

(See our travel piece on Irish Castles that includes both Castlemartyr and Dromoland Castles.)