Tag Archives: something extra

What’s your Lagniappe? | Marketing Tips

lagniappe-all-the-buzzLagniappe. Defined as a small gift given to a customer by a merchant at the time of a purchase.  Or as I like to call it, “that little something extra.” The Baker’s Dozen.

The word comes from the Louisiana French adapting a word brought into New Orleans by the Spanish creoles. It is derived from the South American Spanish phrase la yapa (referring to a free extra item). In Andean markets it is still customary to ask for a yapa (“a little extra”) when making a purchase, and the seller responds by throwing in a little extra (Wikipedia).

What’s Your Lagniappe?

The term lagniappe came up in an executive roundtable discussion this morning, opening up the doors for business owners to think about what “something extra” they can give to their clients to make their buying experience special. Continue reading →