Tag Archives: marketing tips

This Snowstorm Can Help Your Marketing


Stop what you’re doing and use the snow to your marketing advantage!

When something big takes over the news, like with this East Coast snowstorm, it gives you a wonderful opportunity to sell!  Use references to the blizzard, snow, cold, ice, or invoke images of sitting by the fireplace, wrapping up in snow gear, or drinking hot chocolate. Liven up your script with action words like sledding, skating, skiing, snowmobiling, plowing, or shoveling. Events have a short shelf live, so the quicker you jump on this opportunity, Continue reading →

Competition is Good | Marketing Tips


All the Buzz helps you stand out from your competition

According to an article in Inc. magazine, competition may be the best thing for your business.

Carlos Ghosn, CEO of Nissan-Renault, finds that it can be lonely at the top, and welcomes competition from other automakers because a bigger field would help jump-start the market of electric cars.

Competition is also good for start-ups

Competition is also good for start-ups. Research shows that you’re probably better off with competition. Continue reading →

What’s your Lagniappe? | Marketing Tips

lagniappe-all-the-buzzLagniappe. Defined as a small gift given to a customer by a merchant at the time of a purchase.  Or as I like to call it, “that little something extra.” The Baker’s Dozen.

The word comes from the Louisiana French adapting a word brought into New Orleans by the Spanish creoles. It is derived from the South American Spanish phrase la yapa (referring to a free extra item). In Andean markets it is still customary to ask for a yapa (“a little extra”) when making a purchase, and the seller responds by throwing in a little extra (Wikipedia).

What’s Your Lagniappe?

The term lagniappe came up in an executive roundtable discussion this morning, opening up the doors for business owners to think about what “something extra” they can give to their clients to make their buying experience special. Continue reading →