Tag Archives: 20 most influential words

20 Most Influential Words | All the Buzz | Business Writing Tips

words-and-phrases-that-convert-graphicResearch is constantly being performed to determine how the human brain absorbs and responds to advertising messages.

Here are the Top 20 Most Influential Words, as offered by advertising guru David Ogilvy, that are great to use in headlines, bullet points, and subject lines to grab attention.

20 Most Influential Words for Converting Customers

  1. Suddenly
  2. Now
  3. Announcing
  4. Introducing
  5. Improvement
  6. Amazing
  7. Continue reading →