Research is constantly being performed to determine how the human brain absorbs and responds to advertising messages.

Here are the Top 20 Most Influential Words, as offered by advertising guru David Ogilvy, that are great to use in headlines, bullet points, and subject lines to grab attention.

20 Most Influential Words for Converting Customers

1. Suddenly
2. Now
3. Announcing
4. Introducing
5. Improvement
6. Amazing
7. Sensational
8. Remarkable
9. Revolutionary
10. Startling
11. Miracle
12. Magic
13. Offer
14. Quick
15. Easy
16. Wanted
17. Challenge
18. Compare
19. Bargain
20. Hurry

–excerpted from Kevan Lee’s, The Big List of 189 Words That Convert: Write Copy That Gets Your Customer’s Attention Every Time, 2014