Tag Archives: David Ogilvy

How to Write Headlines that Make People Read Your Copy | All the Buzz | Writing Tips

Attention-Read-Me-sign-All-the-BuzzAccording to advertising icon David Ogilvy, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eight cents out of your dollar.”

Writing headlines may be the most difficult part of creating a piece, whether it is a magazine article, an advertisement or a corporate white paper. And it can be the most important element. Headlines are the promise of what’s to come, and the enticement to read on; they offer the lure of benefits, news or secrets.

Some schools of thought ask you to write your headline first and include in it a promise to your readers. Writing for All the Buzz, I often find Continue reading →

20 Most Influential Words | All the Buzz | Business Writing Tips

words-and-phrases-that-convert-graphicResearch is constantly being performed to determine how the human brain absorbs and responds to advertising messages.

Here are the Top 20 Most Influential Words, as offered by advertising guru David Ogilvy, that are great to use in headlines, bullet points, and subject lines to grab attention.

20 Most Influential Words for Converting Customers

  1. Suddenly
  2. Now
  3. Announcing
  4. Introducing
  5. Improvement
  6. Amazing
  7. Continue reading →