According to advertising icon David Ogilvy, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eight cents out of your dollar.”
Writing headlines may be the most difficult part of creating a piece, whether it is a magazine article, an advertisement or a corporate white paper. And it can be the most important element. Headlines are the promise of what’s to come, and the enticement to read on; they offer the lure of benefits, news or secrets.
Here are the Top 20 Most Influential Words, as offered by advertising guru David Ogilvy, that are great to use in headlines, bullet points, and subject lines to grab attention.
20 Most Influential Words for Converting Customers