I came across a great infographic that shares the biggest landing page goofs business owners can make. It compares the experience of visiting your landing page (or home page) to that of a cross-country road trip.
You want to make the trip a smooth journey for your visitors, taking them from where they are now to their final destination. And you get to decide that destination.
Do you want them to sign up for your newsletter, click the “buy now” button during a special sale, or call you for a price quote or free consultation? Pick one and give them the directions that will lead them directly to the end of the line without confusion or roadblocks. Continue reading →