Warning: Google’s October 2017 Deadline for SSL Certificates

Google-not-secure-warningIf your website receives text input (like eCommerce) but does not have an SSL certificate, come October 2017 Google Chrome will begin “punishing” sites by posting a red “Not Secure” warning visible to anyone seeking out your website.

This means that your website address must read “https” at the beginning of its address, rather than “http”. When secure, the “s”, along with a lock icon will appear in the header bar in your web address.

Sensitive text input such as passwords and credit card information are vulnerable on unencrypted sites, and the “Not Secure” warning is a Continue reading →

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The Two Best Ways to Market Online: Guest Post

All the Buzz is pleased to offer this guest post by William Skuba, Director of Marketing at Enable, a web design firm offering affordable web design, graphic design and marketing for small businesses.

The Two Best Ways to Market Online

online-marketing-graphicI hate the word “marketing.”

Whenever I use it in conversation, I immediately see the person I’m talking to lose interest. His or her eyes glaze over, he gives a canned response like “Oh cool,” and I know he isn’t listening anymore.

And I don’t blame him.

What does the word “marketing” even mean? I hardly even know what it means, and I do it for a living.

The fact of the matter is, the term “marketing” has become a vague, meaningless term from decades of overuse. You see self-styled gurus on Facebook offering reports on: “Top 7 Secrets of Marketing,” or “The Content Marketing Hacks That Made Me My First Million.” And you see YouTube ads trying to sell training courses and webinars about how you too can make millions from home simply by starting a digital marketing agency.

But none of us really even knows what they mean by marketing. Continue reading →

Don’t Hire an Amateur | Writing Quotes

fountain-pen

“If you think it’s expensive to hire a professional, wait until you hire an amateur.”

–Red Adair

Do You Have Passion For Your Business? Take This Quick Quiz.

Do_it_with_passionIf you don’t love your business, you probably dread going to work every day. It’s a bad feeling. And unfortunately, it is not only you who feels that way, your customers pick up on it as well.

They say that those who are passionate about what they do never feel as if they are working. Their passion is what drives them, and what makes them successful.

Wonder if you’re still passionate about your business? Take this quick quiz to find out: Continue reading →

Google’s Rules on “Duplicate Content”

Do_Not_DuplicateAny good web designer or web copywriter will tell you that you cannot have duplicate content on your site. They’re right–in most cases.

According to Google, “Duplicate content refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.” This means that when writing good web copy, each page should be original and blocks of copy should not be repeated within your site. Continue reading →

Washington Post Reports Writing Skills Rising on the List of Job Requirements But Failing in Candidates

Washington_Post_logoThe Washington Post published an article on Sunday, August 13, 2017 titled “Writing skills are rising on the list of job requirements–and falling in candidates,” by Jeffrey K. Selingo.

Selingo continues to reports hearing an interviewer from government contracting firm, looking to hire proposal writers for federal agencies, complain about “how difficult it is to find good writers these days.” Continue reading →

Why Keywords Matter for SEO

why_keywords_are_important_for_SEOAlthough the rules of search engine optimization (SEO) change frequently, one thing remains constant: the need for content that is keyword-relevant.

Not 20 years ago, it was easy to get noticed with your own website. But now that there are more than 1 billion websites on the World Wide Web, it is increasingly difficult to grab your audience’s attention and get them to click on your site. Continue reading →

The Language of Leadership | Writing Quotes

fountain-pen

“The art of communication is the language of leadership.”

–James Humes, author and former presidential speechwriter

The Difference Between a White Paper and an E-Book

Many business owners are told that they need to create a downloadable document that can help them explain their business, support their findings, provide education, set themselves apart as an expert in their field, or used as a free giveaway to help build a list. This can be a white paper or an e-book.

In speaking with business owners, I find that they are often confused about the differences between a white paper or an e-book and which is the appropriate item to create and offer. Continue reading →

How Can You Charge That? It Only Took You Five Minutes!

Pablo-PicassoPablo Picasso was sitting in a restaurant one day when a woman walked up and asked if he would draw her a sketch. He said OK, and jotted down a quick sketch. When the woman went to take the drawing, Picasso held back and said, “That will be $10,000.”

The woman was outraged. “How can you charge me $10,000 when it only took you five minutes!”

Picasso politely answered, “No ma’am. It took me 50 years.” Continue reading →