Does Your Marketing Copy Tell Your Story?

what's-your-storyAre you using plain, nondescriptive words on your website and marketing materials? Words that everyone else is using? If so, you might be falling into the copy dead zone.

I learned a technique as a magazine writer. As an exercise, we wrote a sentence or paragraph using ordinary words, as in this example:

  • John went to the store to buy bananas.

Then we had to replace the ordinary words and phrases with more descriptive ones, as in this example:

  • John lumbered into the small neighborhood grocery on his quest for the most perfectly ripe bananas to please his perfectionist mother.

The first sentence merely says what he does, the second sentence tells a whole story.

By simply expanding your vocabulary you can wake up your copy, make it inviting and exciting, and attract customers. After all, we don’t buy the product itself, we actually buy if for what it does for us or how it makes us feel.

Does Your Copy Just Say What You Do, or Does it Tell a Story?

How can you use an expanded vocabulary to better describe your business in a way that tells your story? Continue reading →

Hurry! Limited Space Remains for Blog Writing Clients

blogging-works-statisticsIf you want to hire a Clio award-winning writer to write your blog posts, you’d better hurry because we are filling up our schedule quickly.

Although we’d love to work with everyone, in reality, there are only so many clients we can work with at one time if we want to continue to provide our high level of service. And those clients who work with us stay with us for years. It’s rare that we have openings!

Here are some of the reasons our blog writing clients love us and why you will too: Continue reading →

How to Give the Perfect Pitch

elevator-speechIf you have ever been to a networking group, you were probably asked to stand and give your “elevator pitch” to the group. Members are trained in how to present who they are, what they do, and the benefits of their product or service in 30 seconds or less, or the time it would take to travel in an elevator from floor to floor (which is why it’s called an elevator pitch).

Even if you don’t network, you will constantly be asked, “So, what do you do?”  It will happen at family gatherings, parties, social events…pretty much anyplace people gather.

Therefore, you need to be prepared with an elevator speech. It doesn’t have to be canned, but it does need to outline the basics that not only tell what you do, but inspire the listener to ask more. Here are some simply steps to developing your perfect pitch. Continue reading →

Running a Home Based Business? Keep Doing It!

woman-working-from-homeMany an entrepreneur has started a business from home. You might recognize some of the more famous names: Jeff Bezos (Amazon.com), Steve Jobs and Steve Wozniak (Apple), Sergey Brin and Larry Page (Google), and Walt Disney (Disney). These men all started their companies from their garages.

In 2013, Small Business Trends reported that 69% of startup and 59% of established businesses were home-based. Even more interesting, the 2012 Global Entrepreneurship Monitor report stated that more than half of U.S. entrepreneurs continued to operate their businesses from home long after they had been established.

There is no stigma in stating that your business is run from home. In fact, there are many smart reasons to continue doing it Continue reading →

Writing is Everything

fountain-pen

“No one gets informed, educated, pitched or sold without writing.”

–Peter Bowerman, copywriting expert and author

All the Buzz Writes New Website for Tichenor Law Office

law-office-couchThe Law Office of Patricia E. Tichenor, P.L.L.C. had an older website that just didn’t offer the friendly feel or functionality attorney Patricia Tichenor wanted. She wants to be known as a different type of law firm — one that is warm and friendly — and wanted the copy to reflect that difference. New to this site are the FAQs and the blog, which also add a client-centric focus.

All the Buzz worked with a design partner and created the copy on the new website. All the Buzz also creates the blog posts for the site in order to offer in-depth insights into various services and issues and to assist with search engine optimization.

If your website needs revising or a whole new look, or you need to keep current on your blog posts, please contact All the Buzz. We’ll provide the professional look and feel you need.

An Insider’s Tip to Getting Your Story into the News

woman-reading-newspaper

She should be reading YOUR story.

I, like other writers, am always looking for good stories. When we writers find something we think is interesting, it is likely that others will find it interesting as well, so we pitch the story idea to magazines, newspapers, online media, etc. If the publication also believes their readership will benefit from the story, they will contract with us to write it.

But how does a story get from your company into the media? Continue reading →

Article: National Aquarium

diver-at-natoinal-aquarium-baltimore-maryland-linda-barrett-all-the-buzz

Diver at the National Aquarium, Baltimore, MD

There’s something about seeing your story in print that never gets old. I also find it especially thrilling when my photographs are also printed, as in this beautiful montage for my article about the National Aquarium (see photos and story here) in the May/June 2016 issue of Viva Tysons magazine.

Have a story you’d like to see in print? Contact All the Buzz to find out how we can help.

 

 

6 Steps to a Better Presentation

man-giving-presentation

Sometime in your career, you’ve been asked to give a presentation. Maybe it went well. Or maybe it didn’t. The answer lies with your audience. Did they listen attentively and ask questions, or did they look at their watches and dart out the door once you were done?

There is a science to giving a good presentation and professionals know they just can’t wing it. A good presentation is carefully researched, written and practiced ahead of time, keeping the audience’s interests in mind. Here are six steps that can help you develop a better presentation.

How to Give a Better Presentation

  1. Find out who your audience is. Then single out a couple of members or leaders and send a questionnaire or hold an interview in advance to find out what issues they are facing, or what it is they really want to learn or know. Incorporate this information into your presentation.
  2. If you must use slides, use them as visual backup to what you are saying. Do not outline your presentation on the slides and read it to your audience.
  3. Continue reading →

New Website for Spa Noa

All the Buzz joined a design partner to provide copywriting in the creation of a new website for Spa Noa, a high-end popular salon and spa in Reston, Virginia.

Owners Lucy Silva and Mary Taylor wanted an inviting website that reflected their commitment to quality and highlighted their personal touch. Their home page describes it best: “The luxury of an upscale spa; the warmth of a best friend’s home.”

A soothing design, custom photography, and customer-based copy help enliven the site and relate to what clients are looking for.