Running a Home Based Business? Keep Doing It!

woman-working-from-homeMany an entrepreneur has started a business from home. You might recognize some of the more famous names: Jeff Bezos (Amazon.com), Steve Jobs and Steve Wozniak (Apple), Sergey Brin and Larry Page (Google), and Walt Disney (Disney). These men all started their companies from their garages.

In 2013, Small Business Trends reported that 69% of startup and 59% of established businesses were home-based. Even more interesting, the 2012 Global Entrepreneurship Monitor report stated that more than half of U.S. entrepreneurs continued to operate their businesses from home long after they had been established.

There is no stigma in stating that your business is run from home. In fact, there are many smart reasons to continue doing it Continue reading →

Writing is Everything

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“No one gets informed, educated, pitched or sold without writing.”

–Peter Bowerman, copywriting expert and author

All the Buzz Writes New Website for Tichenor Law Office

law-office-couchThe Law Office of Patricia E. Tichenor, P.L.L.C. had an older website that just didn’t offer the friendly feel or functionality attorney Patricia Tichenor wanted. She wants to be known as a different type of law firm — one that is warm and friendly — and wanted the copy to reflect that difference. New to this site are the FAQs and the blog, which also add a client-centric focus.

All the Buzz worked with a design partner and created the copy on the new website. All the Buzz also creates the blog posts for the site in order to offer in-depth insights into various services and issues and to assist with search engine optimization.

If your website needs revising or a whole new look, or you need to keep current on your blog posts, please contact All the Buzz. We’ll provide the professional look and feel you need.

An Insider’s Tip to Getting Your Story into the News

woman-reading-newspaper

She should be reading YOUR story.

I, like other writers, am always looking for good stories. When we writers find something we think is interesting, it is likely that others will find it interesting as well, so we pitch the story idea to magazines, newspapers, online media, etc. If the publication also believes their readership will benefit from the story, they will contract with us to write it.

But how does a story get from your company into the media? Continue reading →

Article: National Aquarium

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Diver at the National Aquarium, Baltimore, MD

There’s something about seeing your story in print that never gets old. I also find it especially thrilling when my photographs are also printed, as in this beautiful montage for my article about the National Aquarium (see photos and story here) in the May/June 2016 issue of Viva Tysons magazine.

Have a story you’d like to see in print? Contact All the Buzz to find out how we can help.

 

 

6 Steps to a Better Presentation

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Sometime in your career, you’ve been asked to give a presentation. Maybe it went well. Or maybe it didn’t. The answer lies with your audience. Did they listen attentively and ask questions, or did they look at their watches and dart out the door once you were done?

There is a science to giving a good presentation and professionals know they just can’t wing it. A good presentation is carefully researched, written and practiced ahead of time, keeping the audience’s interests in mind. Here are six steps that can help you develop a better presentation.

How to Give a Better Presentation

  1. Find out who your audience is. Then single out a couple of members or leaders and send a questionnaire or hold an interview in advance to find out what issues they are facing, or what it is they really want to learn or know. Incorporate this information into your presentation.
  2. If you must use slides, use them as visual backup to what you are saying. Do not outline your presentation on the slides and read it to your audience.
  3. Continue reading →

New Website for Spa Noa

All the Buzz joined a design partner to provide copywriting in the creation of a new website for Spa Noa, a high-end popular salon and spa in Reston, Virginia.

Owners Lucy Silva and Mary Taylor wanted an inviting website that reflected their commitment to quality and highlighted their personal touch. Their home page describes it best: “The luxury of an upscale spa; the warmth of a best friend’s home.”

A soothing design, custom photography, and customer-based copy help enliven the site and relate to what clients are looking for.

What is Copy?

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“Copy is a direct conversation with the consumer.”

–Shirley Polykoff, American Advertising Executive

Five Ways to Spice Up Your Blog Posts

blog-graphicA portion of the writing work we do here at All the Buzz is blog writing. It’s fun to delve into our clients’ businesses and uncover inside stories, industry news, and personal accounts that can be used as blog posts.

If you, however, are writing your own blog, marketing and publicity author Marcia Yudkin offers these five quick ways to spice up your web content.

  1. Upcoming Attractions

    Use your blog to announce or launch new products, and give dates of trade shows you’ll be attending or speeches you’ll deliver.

  2. Interviews

    Interview your charity partners, vendors, industry leaders, or best clients. Take it a step further and create a multi-post entry or a podcast series. Continue reading →

Which Comes First? The Copy or the Design?

website-copywriting-and-designIf you have ever worked with a creative agency to mount a new website, you’ve probably been asked to provide the website copy up front. This can be daunting to someone who is unfamiliar with building a website, or to a person intimidated by writing. (That’s why we get brought in so often.)

Different agencies work in different ways: some want the copy up front, while others provide a template “look” first and then build the copy based on the template.

Which should come first: the copy or the design?

I find this dilemma similar to the age-old question “Which comes first, the chicken or the egg?”, and as with the chicken query, both can be correct. Continue reading →