Research is constantly being performed to determine how the human brain absorbs and responds to advertising messages.

Here are the Top 20 Most Influential Words, as offered by advertising guru David Ogilvy, that are great to use in headlines, bullet points, and subject lines to grab attention.

20 Most Influential Words for Converting Customers

1. 1. Suddenly
   2. Now
   3. Announcing
   4. Introducing
   5. Improvement
   6. Amazing

1. Sensational
2. Remarkable
3. Revolutionary
4. Startling
5. Miracle
6. Magic
7. Offer
8. Quick
9. Easy
10. Wanted
11. Challenge
12. Compare
13. Bargain
14. Hurry

–excerpted from Kevan Lee’s, The Big List of 189 Words That Convert: Write Copy That Gets Your Customer’s Attention Every Time, 2014