I learned a technique as a magazine writer. As an exercise, we wrote a sentence or paragraph using ordinary words, as in this example:
- John went to the store to buy bananas.
Then we had to replace the ordinary words and phrases with more descriptive ones, as in this example:
- John lumbered into the small neighborhood grocery on his quest for the most perfectly ripe bananas to please his perfectionist mother.
The first sentence merely says what he does, the second sentence tells a whole story.
By simply expanding your vocabulary you can wake up your copy, make it inviting and exciting, and attract customers. After all, we don’t buy the product itself, we actually buy if for what it does for us or how it makes us feel.
Does Your Copy Just Say What You Do, or Does it Tell a Story?
How can you use an expanded vocabulary to better describe your business in a way that tells your story? Continue reading →
A portion of the writing work we do here at All the Buzz is blog writing. It’s fun to delve into our clients’ businesses and uncover inside stories, industry news, and personal accounts that can be used as blog posts.
If you, however, are writing your own blog, marketing and publicity author Marcia Yudkin offers these five quick ways to spice up your web content.
Use your blog to announce or launch new products, and give dates of trade shows you’ll be attending or speeches you’ll deliver.
Interview your charity partners, vendors, industry leaders, or best clients. Take it a step further and create a multi-post entry or a podcast series. Continue reading →
Are you running out of things to blog about? You’re not alone. Most people try to blog about too much in their posts. They want to cover every aspect of a subject at one time.
We suggest trying this new approach: Blog Microtopics
It’s much easier to come up with ideas to post about–and to generate great SEO results–when you take your general topics and funnel them down to specifics.
Blog Microtopic example:
Let’s look at an example of a blog microtopic and how to develop a list of them:
Let’s say your company sells pet products. First, list all the different types of pet products you sell. They can include food, bedding, health care, clothing, and accessories. Continue reading →