Don’t tie your message around a rock

Lots of people think they can write. And maybe they can. But do they know the myriad of differences between just writing and business writing? Or the differences between the different types of business writing?

It’s one thing to write a short story or even a novel. It’s quite another to create compelling ad copy that elicits action, web copy that boosts search engine optimization (SEO) rankings, and brochures that explain your product or service so well that they can convince your prospect to purchase on the spot. There are important differences that professional business copywriters know that “just anyone” who claims they can write do not. Continue reading →