Tag Archives: writing for the web

Everyone Can Write. Why Should I Hire You to Do It?

computer-typingI was at a business networking meeting today where the topic of discussion was: “What are the misperceptions about your business?”

As a writer, the most common one I hear us: “Everyone can write. Why should I hire you to do it?”

Yes, everyone CAN write. But my question back is: “Can they write well?” When you are a business owner the words you use to create your brand and attract customers can make or break you.

You have only seconds to capture someone’s attention, Continue reading →

What Does a Modern Web Writer Look Like?

My inbox today contained a great infographic titled The Perfect Anatomy of a Modern Web Writer.  It explains what we, as web writers, need in our arsenal as professional writers, as well as demonstrates what to look for when hiring a web writer. So I thought I’d share it.

The Perfect Anatomy of a Modern Web Writer

  1. image-of-modern-web-writer-infographicOutstanding Copywriting Ability.  Copywriting begins with knowing your customer’s hope and fears, her principles and problems…and then figuring out how to help her achieve her goals and ease her pains.
  2. Storytelling Skills.  Storytelling creates a narrative that spellbinds people. There’s no debate: the best web writers are also the best storytellers.

Continue reading →