Everyone Can Write. Why Should I Hire You to Do It?
I was at a business networking meeting today where the topic of discussion was: “What are the misperceptions about your business?”
As a writer, the most common one I hear us: “Everyone can write. Why should I hire you to do it?”
Yes, everyone CAN write. But my question back is: “Can they write well?” When you are a business owner the words you use to create your brand and attract customers can make or break you.
You have only seconds to capture someone’s attention, Continue reading →
What Does a Modern Web Writer Look Like?
My inbox today contained a great infographic titled The Perfect Anatomy of a Modern Web Writer. It explains what we, as web writers, need in our arsenal as professional writers, as well as demonstrates what to look for when hiring a web writer. So I thought I’d share it.
The Perfect Anatomy of a Modern Web Writer
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Outstanding Copywriting Ability. Copywriting begins with knowing your customer’s hope and fears, her principles and problems…and then figuring out how to help her achieve her goals and ease her pains.- Storytelling Skills. Storytelling creates a narrative that spellbinds people. There’s no debate: the best web writers are also the best storytellers.
All the Buzz Creative 