Tag Archives: All the Buzz

What is it You’re Truly Selling?

raising-hand-in-a-crowdI was listening to a TED Talk today that offered to teach people how to find their true calling in just five minutes. In it, the speaker, Adam Leipzig, asked the audience five questions:

  1. What is your name?
  2. What do you do?
  3. Who do you do it for?
  4. What do those people want and need?
  5. How do they change as a result?
  6. Continue reading →

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For Better Writing, Get Rid of “That”

Lucy-gives-writing-adviceOne of the easiest ways to tell if you are working with a beginner-level copywriter is to count how many times they use the word “that.”

Many years ago, when I was cutting my teeth as a business writer, I made the same mistake. Then my editor told me to go back over my copy and edit out every time I used the word “that.” He said it would make my copy stronger, and you know, he was right. Although the use of “that” might be grammatically correct, it is unnecessary and overused. Continue reading →

Want More Sales? Writing in Active Voice Gets Others Excited

eliminate-passive-voice-in-writingEven as a professional writer, I have to review everything I write to make sure I am writing in “active voice.” I review for it in my professional writing as well as my everyday correspondences via email or letters, and believe it or not, I usually find at least one place where I can make my writing stronger.

What is Active Voice?

When using active voice, the subject of the sentence performs the action expressed in the verb: The girl brushed the dog. An example of this same sentence in passive voice would be: The dog was brushed by the girl. One tip for identifying a passive sentence is to look for the word “by.”

Why is Active Voice Important?

Active voice sentences are preferable in writing because Continue reading →

A Copywriter is a Salesperson | Writing Quotes

fountain-pen

“A copywriter is a salesperson behind a typewriter.”

–Judith Charles

We Made a “Top 10” List!

top-10-graphicOne of the companies for which All the Buzz writes blog posts is listed as one of the “Top 10” blogs in their industry. We’re excited by the listing and the client is thrilled. Not only does their listing (holding its own against the big national companies) give credibility to their company, it elevates them in both online searches and credibility in the eyes of their customers. In addition, the client, 123JUNK, has seen a significant rise in their web traffic with regular blog posting.

The industry itself isn’t glamorous, it’s junk removal. But is an essential service that everyone needs. Here is how the listing is noted:

Top 10 Junk Removal Blogs On The Web Today

123 Junk Blog – 123 Junk was started by a college graduate who is noted by the Washington Business Journal as turning “junk heaps into gold mines.” Their blog is very business-centric and has some great posts that focus on building the customer-business relationship.

Not bad for a regional company that just opened their second location!

If you’d like to see your online traffic increase, Continue reading →

Everyone Can Write. Why Should I Hire You to Do It?

computer-typingI was at a business networking meeting today where the topic of discussion was: “What are the misperceptions about your business?”

As a writer, the most common one I hear us: “Everyone can write. Why should I hire you to do it?”

Yes, everyone CAN write. But my question back is: “Can they write well?” When you are a business owner the words you use to create your brand and attract customers can make or break you.

You have only seconds to capture someone’s attention, Continue reading →

Improve Your English: Comprise vs. Compose

comprise-vs-composeOver and over again you hear people mixing up the two words Comprise and Compose. They may sound similar, but have entirely different meanings, and are commonly confused for each other, most often with the word comprised being used where the word composed is correct.

Let’s start with the meaning of each word:

  • Comprise: Consist of
  • Compose: To make up or form by combining things, parts or elements

To do a quick check as to which word would be appropriate in your sentence, Continue reading →

Miss-Fortune for This Restaurant

missed-fortuneSometimes even the smallest amount of writing can have a big impact on your business. Take this fortune for example. I brought home several fortune cookies from a restaurant not too long ago, and just recently opened the cookie to enjoy it. Inside I found this fortune that’s shown in the picture.

At first, I thought “Wow!  A free dessert!”  Didn’t you? Then I realized what a big mistake this restaurant made. Do you see it? Continue reading →

Does Your Marketing Copy Tell Your Story?

what's-your-storyAre you using plain, nondescriptive words on your website and marketing materials? Words that everyone else is using? If so, you might be falling into the copy dead zone.

I learned a technique as a magazine writer. As an exercise, we wrote a sentence or paragraph using ordinary words, as in this example:

Hurry! Limited Space Remains for Blog Writing Clients

blogging-works-statisticsIf you want to hire a Clio award-winning writer to write your blog posts, you’d better hurry because we are filling up our schedule quickly.

Although we’d love to work with everyone, in reality, there are only so many clients we can work with at one time if we want to continue to provide our high level of service. And those clients who work with us stay with us for years. It’s rare that we have openings!

Here are some of the reasons our blog writing clients love us and why you will too: Continue reading →