It’s time for a website audit.

I can’t believe how many websites I see that are just plain awful.

• Their copy is out of date.
• They have only bulleted lists on each page.
• They haven’t used keywords or internal links.
• They have typos or bad grammar.
• Their pages only have pictures, without even having captions.
• They are even lacking copy altogether.
• Worst of all, they have the dreaded “Under Construction” on their pages or their entire site.

Egads! Are people turning away from your site because they get a bad impression from it?

When’s the last time you changed or updated your copy?  One year?  Two years?  Ten years? Continue reading →