I can’t believe how many websites I see that are just plain awful.
- Their copy is out of date.
- They have only bulleted lists on each page.
- They haven’t used keywords or internal links.
- They have typos or bad grammar.
- Their pages only have pictures, without even having captions.
- They are even lacking copy altogether.
- Worst of all, they have the dreaded “Under Construction” on their pages or their entire site.
Egads! Are people turning away from your site because they get a bad impression from it?
When’s the last time you changed or updated your copy? One year? Two years? Ten years?
It is probably time for a Website Audit.
You probably have a nagging feeling that you know your website isn’t all it can be. You know it can be written better. A Website Audit is an easy way to find out how you can improve it.
Your website is probably THE most important marketing tool you have and great care should be taken in how it looks, what it says, and in what action it inspires the reader to take. It needs to be updated regularly, watered and fed to offer the healthiest benefits.
Luckily, All the Buzz provides Website Audits. In fact, it’s one of our most popular services, and we have quite a demand for it. Clients are always amazed at what they’ve overlooked in their copy–sometimes for years!
Performing Your Website Audit
We’ll take a look at your current site copy and perform a multiple-point review that will tell you how you stand and what you need to change in order to keep your site current and relevant, and ranking high in organic searches.
Among the items we check for include:
- Relevant, clear copy
- Appropriate links
- Keywords
- Calls to Action
- Flow
- Images and captions
- Dead ends
- Scannability
- Expired copy
- Headings and subheadings
- Search Engine Optimization qualifications
Your copy review will be performed by an expert in website writing; someone who knows what works best on the web.
Be sure to book your Website Audit now. Your business can’t afford to wait.