Business owners may say that they aren’t using direct mail any more, but statistics show that customers want to receive it. Direct mail isn’t dead after all. Following email as the first choice in receiving business communications, direct mail showed a very strong presence.
In a recent study released by MarketingSherpa, 2,057 adults were asked how they would prefer companies to communicate with them. Their top two responses were:
Actual size of the original Star Spangled Banner as shown on the Star-Spangled Banner Flag House, http://www.flaghouse.org.
This week marks the 200th anniversary of the Star-Spangled Banner…both the national anthem and the flag that appeared so proudly over Fort McHenry during the War of 1812. Here’s an article Linda Barrett published about it that appeared in the July/August issue of Viva Tysons Magazine (including her photographs).
As you can see, the flag was quite huge. Read the article to find out just how large the original flag was, and how the anthem came to be written.
There are also some fun facts about our American Flag that you probably didn’t know.
Read: Long May She Wave
Promoting tourism is just one of the things we do at All the Buzz. We’d be glad to help you get your company’s story in the news too.
The legal firm Bancroft McGavin Horvath & Judkins, PC had made changes: altering the name, adding associates, and fine-tuning their areas of focus. But their current marketing materials did not reflect those changes.
After meetings with the client, our creative team determined that two brochures were needed, as the trial lawyers were approaching two different market segments. The first was referral sources…those organizations that regularly provide clients for the firm. The second, the clients themselves, who needed to know a little about the firm that would be representing them.
What our creative team designed, with All the Buzz as the copywriting firm, was a new set of brochures for Bancroft McGavin Horvath & Judkins. The large brochure was designed to lure and assure new partners with a well-laid-out, multi-page brochure outlining the firm and its services. A smaller tri-fold brochure was designed to not only provide the basic information about the firm, but to help remove the fear of working with a legal firm.
See our final products:
“There are different rules for reading, for thinking, and for talking.
Writing blends all three of them.”
— Mason Cooley
All the Buzz was just asked how to get people to structure their email subject lines so that people open their email announcements and newsletters more often. Here are some proven keywords that might help you design your perfect subject line, followed by a more detailed infographic…
Shannigan’s Gastro Pub, The Inn at Dromoland, Ireland
All the Buzz was called upon to assist in creating buzz around a new restaurant opening–in Ireland. Located at the newly-renovated The Inn at Dromoland, Shannigan’s offers the unique and warm atmosphere of a Gastro Pub at the resort property of Dromoland Castle. Learn more in this press release.
Dromoland Castle took over what was formerly the Clare Inn adjacent to its property, renamed it The Inn at Dromoland, and has been performing renovations to the Inn ever since. The opening of Shannigan’s is the latest in its upgrade of the property to it famous standards.
I was fortunate enough to stay at Dromoland Castle just a couple of years ago and encourage anyone interested in experiencing the elegance and hospitality of staying in an Irish castle to visit.
Over the past–oh, a few years–we’ve been told to include lots of keywords in our press releases, with hyperlinks to various pages on your website.
If you are in the Northern Virginia area, good news! Girl Scout cookies are on sale this weekend! To find out where you can purchase them, go to the Girl Scout website and on the top of the page under “Find Cookies,” enter your zip code.
Other than sparking my desire for Thin Mints, this news got me thinking about my own sales success as a Girl Scout, and how we all can learn a little bit about marketing from these junior saleswomen. Continue reading →
According to the Content Marketing Institute/MarketingProfs research,
over 90% of all marketers use content marketing in some way.
If you’re not using content marketing, you should be. Here is a graphic of the most popular tactics of B2B content that you should find helpful when defining your content marketing strategy. (Detailed below).
Idylwood Grill, Falls Church, VA
Grilled lamb shank
One of the really fun aspects of being a writer is when I get to write about food. Or wine. Better yet: food and wine. Check out this story called “Idylwood Grill & Wine Bar. Great Food, Great Wine, Great Friends” I published in the Jan-Feb issue of Viva Tysons magazine. I highly recommend eating at the Idylwood Grill. It was–no kidding–fabulous.
All the Buzz Creative 